Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your small business.
Gaining an investor is never easy, and requires you to diversify your messaging and communication approach in order to gain the commitment of a potential investor. Business plans can only take you so far in the process of securing an investor, the overall presentation of your business, your employees, and most of all, you can have just as much if not more impact on earning an investment.
Don’t look to hard sell your business to potential investors. Let your offering sell it for you. The big question is “how do you do that?” Using data of course. Venture capital firms and other investors want to see 3rd party data that validates your offering, show the market, the employees, any media coverage, and your customer base.
So you’ve started a new business. More than likely you are going to need to develop new skills to secure funds in order to get your business off the ground. To start, […]
