So how do you discover core values? Here are some questions that can help:
- Are the core values that you hold to be fundamental regardless of whether or not they are awarded?
- If you woke up tomorrow morning with enough money to retire for the rest of your life, would you continue to hold on to these core values?
- Can you envision these values being as valid 100 years from now as they are today?
- Would you want the organization to continue to hold these values, even if at some point, they became a competitive disadvantage?
- If you were to start a new organization tomorrow in a different line of work, would you build the core values into the new organization regardless of its activities?
The last three questions are crucial because they help to make a crucial distinction between core values and strategies – core values are fixed regardless of the time and factors, internal as well as external, affecting the o