WE ARE ALL LONELY ENTREPRENEURS
YOUR SIDEKICK AT EVERY STEP
NO ONE SHOULD DO IT ALONE
One place for a clear plan, real support, and guidance you can actually trust.
Tell Us Where You AreNot sure who to trust? You're not alone.
Most founders have been burned by bad hires, consultants, or agencies.
So how do you know who to trust?
Built by Michael Dermer
Built to 800 employees. Survived 2008 crisis. Rebuilt, scaled, sold.
Featured In
TELL US WHERE YOU ARE
Wherever you are in your business, there's a path designed for you.
Choose the one that fits where you are today.
Learning Community
Home for Lonely Entrepreneurs
One place for answers you trust, support from people who've lived it, and a community where you're never alone.
Hear what's inside:
FOR TRUSTED GUIDANCE AND COMMUNITY
Learn More →Sidekick Consulting
The Right Hand You Wish You Had
A single point of experienced guidance. For $5–$25M CEOs scaling: strategy, execution, judgment—and a place to vent.
Hear how it works:
FOR A RIGHT HAND EVERY CEO NEEDS
Learn More →THE ENTREPRENEUR SURVIVAL GUIDE
THE PLAYBOOK FOR BUSINESS SURVIVAL IN THE AI ERA
According to McKinsey, 57% of what founders do can be replaced by AI. AI has changed the battlefield. The Entrepreneur Survival Guide is a system to thrive in an AI world. 6 weapons. 30 tactics. One system.
See the Survival System →
Hear the system (short):
Why Trust Us? Meet Michael
You should only trust people who have done it — and lived through it. Michael left a prestigious NYC law firm to build the first company to reward people for healthy behavior. 800 employees over 10 years. Watched it almost collapse overnight in the financial crisis. He rebuilt. 20 hour days for 3 years. Cold showers. Successful exit. Worked out every day for 38 years. No carbs for 31 years. Walks backwards up 4 flights every day.
1000s OF ENTREPRENEURS. 1 MOVEMENT.
Over $5M? See Sidekick Results →
"Before the Learning Community I was constantly searching all over for answers. Now I had one place I could trust."
Founder, $2M Tutoring Business
"Before the Entrepreneur Survival Guide, I didn't know what steps to take to deal with the impacts of AI."
Founder, $2M Pet Care Company
"Michael GPT gives me real-time access to all his experience. And answers just like ChatGPT."
Founder, $9M Construction Firm
"I'm not sure where we would be without the Entrepreneur Survival Guide. It's my strategic go to."
Founder, $4M Pool Company
"I went to the Learning Community because I needed a '1 stop shop'. But then I discovered a community of founders just like me."
E-com CEO
"The six weapons of the Entrepreneur Survival Guide bring the strategy and tactics to win."
Founder, $16M Healthcare Business
"I had used lots of consultants. But having a Sidekick Consultant to address all the issues I was facing has been gold."
Founder, $1M Consulting Firm
"The Sidekick is with me from the minute I get up to my coffee shop, my gym and back to my desk every day."
Founder, $2M Restaurant
"There is so much we need to know as founders. What TLE says is true. We all need a Sidekick – a right hand we can turn to at every step."
Founder, $7M Car Service Business
"Michael GPT takes all the insights of Michael and TLE and puts it at your fingertips just like other AI."
Founder, $6M Fintech Business
"I wear the Bullshit Hoodie all the time. I see them all over coffee shops in NYC."
Founder, $12M SaaS
"Michael GPT answers faster — and better — than any coach. I can tap into his years of experience when and where I need."
Agency Owner
Still Not Sure?
We Get It.
Talk to a founder who's been through it. No pitch. No pressure. Just a real conversation with someone who gets it.
Talk to a Founder →