WE ARE ALL LONELY ENTREPRENEURS
YOUR SIDEKICK AT EVERY STEP
NO ONE SHOULD DO IT ALONE
One place for answers you trust, direction you need, and insight to make the right decisions and avoid the wrong ones.
TELL US WHERE YOU ARE
Wherever you are in your business, there’s a path designed for you.
Choose the one that fits where you are today.
Learning Community
One place for answers you trust, support from people who’ve lived it, and a community where you’re never alone.
FOR TRUSTED GUIDANCE AND COMMUNITY
Sidekick Consulting
A single point of experienced guidance. For $5–$25M CEOs scaling: strategy, execution, judgment—and a place to vent.
FOR A RIGHT HAND EVERY CEO NEEDS
FOR FOUNDERS WHO WANT TO MOVE FAST
Every option includes the Survival Guide — the system for winning in the AI era. The difference is how you want it applied — on your own, with AI, with community, or with direct support.
Why Trust Us? Meet Michael
You should only trust people who have done it — and lived through it. Michael left a prestigious NYC law firm to build the first company to reward people for healthy behavior. 800 employees over 10 years. Watched it almost collapse overnight in the financial crisis. He rebuilt. 20 hour days for 3 years. Cold showers. Successful exit. Worked out every day for 38 years. No carbs for 31 years. Walks backwards up 4 flights every day.
(52s)
FUEL FOR THE FIGHT
Built for the work you do every day.
The Sidekick
Built for what fuels you—water, coffee, smoothies, energy drinks, even bourbon.
FOR FUELING THE FIGHT ALL DAY
Bullshit Hoodie
The hoodie that speaks what we live — work-life balance is bullshit.
FOR THOSE WHO LIVE THE TRUTH
Sidekick + Bullshit Hoodie
Built for long days, hard decisions, and no shortcuts. Fuel your body. Wear the truth.
FOR FOUNDERS WHO SHOW UP EVERY DAY
1000s OF ENTREPRENEURS. 1 MOVEMENT.See the Results →
“I’m not sure where we would be without the EntrepreneurSurvival Guide. It’s my strategic go to.”
“Before the Entrepreneur Survival Guide, I didn’t know what steps to take to deal with the impacts of AI.”
“Michael GPT gives me real-time access to all his experience. And answers just like ChatGPT.”
“Before the Learning Community I was constantly searching all over for answers.”
“I wear the Bullshit Hoodie all the time. I see them all over coffee shops in NYC.”
“The six weapons of the Entrepreneur Survival Guide bring the strategy and tactics to win.”
“I had used lots of consultants. But having a Sidekick Consultantto address all the issues I was facing has been gold.”
“The Sidekick is with me from the minute I get up to my coffee shop, my gym and back to my desk every day.”
“There is so much we need to know as founders. What TLE says is true. We all need a Sidekick – a right hand we can turn to at every step.”
“Michael GPT takes all the insights of Michael and TLE and puts it at your fingertips just like other AI. ”
“I went to the Learning Community because I needed a “1 stop shop”. But then I discovered a community of founders just like me.”
“Michael GPT answers faster — and better — than any coach. I can tap into his years of experience when and where I need.”
WE ARE ALL LONELY ENTREPRENEURS
YOUR SIDEKICK AT EVERY STEP
One place for answers you trust, direction you need, and insight to make the right decisions and avoid the wrong ones.
TELL US WHERE YOU ARE
Wherever you are in your business, there’s a path designed for you. Choose the one that fits where you are today.
One place for answers you trust, support from people who’ve lived it, and a community where you’re never alone.
For $5–$25M CEOs who need hands-on execution and judgment
HOW WE HELP YOU SURVIVE AND GROW IN AN AI WORLD
According to McKinsey, 57% of what founders do can be replaced by AI.
AI has changed the battlefield. The Entrepreneur Survival Guide is a
system to thrive in an AI world. 6 weapons. 30 tactics. One System.
FOR FOUNDERS WHO WANT TO MOVE FAST
Every option includes the Survival Guide. The difference is how you want it applied — on your own, with AI, with community, or with direct support.
- Built to 800 employees. Survived the financial crisis. Exited.
- Cold showers since 2008. 20-hour days. Still in the fight.
- Built TLE so founders stop searching everywhere for answers.