Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business.
While each day can be different, the fundamental elements of any business are the same—sales, marketing, operations, finance, people, etc. Establishing processes to deal with the common issues of a business seems like a waste of time to most entrepreneurs.
Creating a clearly defined mission statement is the first thing you should do when starting a business or entrepreneurial venture.
Every entrepreneur seems to believe that every consumer or business needs our product or service. As a result, when we look for new customers, called prospecting, we tend to spread our energy around
How do you give yourself the best chance of hitting your sales goals? Hitting your sales goals is a function of your message and the tools and process you put in place for you and/or your team.
One of the greatest fears of the untrained salesperson is hearing objections or concerns
In the early stages of a business, you often have two simultaneous problems that affect the efficiency of your sales process. First, it is often the founder or management team that are the only ones who understand your market's nuances.
As entrepreneurs, we almost always have to be the chief salesperson until we are able to hire sales team members, So what makes successful salespeople? So few of us are willing to accept this fundamental truth: Great salespeople, like great athletes, simply do the basics very well.
Advisory boards can be an invaluable source of insight. Think of an advisory board as a collection of mentors that can provide individual expertise, provide you a sounding board for ideas,
