Gaining an investor is never easy, and requires you to diversify your messaging and communication approach in order to gain the commitment of a potential investor. Business plans can only take you so far in the process of securing an investor, the overall presentation of your business, your employees, and most of all, you can have just as much if not more impact on earning an investment.
Don’t look to hard sell your business to potential investors. Let your offering sell it for you. The big question is “how do you do that?” Using data of course. Venture capital firms and other investors want to see 3rd party data that validates your offering, show the market, the employees, any media coverage, and your customer base.
So you’ve started a new business. More than likely you are going to need to develop new skills to secure funds in order to get your business off the ground. To start, […]
B2B is short for business to business and it refers to the process that one business uses to sell its products or services to another business.
In this article, we will define the business-to-business selling […]
Entrepreneurship is often defined as the process of creating, launching and running a new business. There are several business articles on entrepreneurship that list the greatest entrepreneurs and discuss the typical qualities of successful […]