AI Sidekick
The AI Sidekick Every CEO Needs.
The New 80/20 Rule: 80% AI. 20% Human.
If you are not doing 80% of your company in AI, you are falling behind. AI Sidekick is the right hand that gets you there.
Get Your Free Consultation
Why AI? Why now?
Your competitors are getting faster and cheaper. Your customers are leaving. Adapt to AI—or get left behind.
You’re Competing Against Machines.
Mention pizza in a conversation and five minutes later you see an ad for pizza. That is the speed and intelligence you are competing against.
You Can Cut Costs by Up to 80%.
Work that once required significant human time can now be performed—or dramatically accelerated—by AI.
Your Customers Have Left.
Half of consumers have already made a purchase after using AI in their research. If AI cannot find and recommend you, you may never enter their decision.
AI Is Better Than Humans at Many Tasks.
AI can research, analyze and solve defined problems with greater depth, consistency and speed than any one person.
SEO Is a Thing of the Past.
Being ranked is no longer enough. Your company must be understood, selected and recommended by AI.
Do More With Less.
Increase output without proportionately increasing headcount, overhead or outside support.
The Four Layers of AI
The simplest, most effective path to the desired business result.
Choose a Core Model
Select one primary AI model so your team can master its capabilities, tools and integrations.
Use AI in Existing Applications
Activate the AI already built into your CRM, accounting system, website platform, marketing tools and other business applications.
Use Specialized, Prebuilt AI Applications
Adopt proven AI solutions for customer service, sales, marketing, finance, recruiting and operations.
Build Custom AI Only When Necessary
Create custom AI only when existing solutions cannot address your unique processes, proprietary information or specific business opportunities.
The goal is not to use the most sophisticated technology. The goal is to choose the simplest, most effective path to the desired business result.
Where AI must create financial impact.
Focus AI on the highest-cost problems and the greatest opportunities to improve revenue, margin, cash and risk.
Customer Acquisition
- Lower customer acquisition cost
- Identify highest-converting audiences
- Score and route leads by value
- Personalize outbound at scale
- Shift spend to profitable channels
Paid Advertising
- Optimize budgets by ROAS
- Generate and test creative variants
- Predict campaign fatigue
- Improve landing-page conversion
- Detect wasted spend daily
Sales
- Prioritize deals by close probability
- Improve pricing and proposals
- Automate follow-up and CRM capture
- Coach calls and objections
- Forecast pipeline and revenue
Marketing & GEO
- Transition from SEO to GEO
- Find revenue-driving content gaps
- Personalize web and email journeys
- Scale proven content across channels
- Tie marketing activity to pipeline
Finance & Cash Flow
- Build 13-week cash forecasts
- Accelerate collections and reduce DSO
- Detect margin leakage and overspend
- Automate close and variance analysis
- Model pricing, hiring and scenarios
Customer Retention
- Predict churn and at-risk accounts
- Identify renewal and expansion revenue
- Deploy agents for routine service
- Escalate high-risk issues faster
- Turn feedback into corrective action
Operations & Delivery
- Reduce cycle time and bottlenecks
- Automate repeatable workflows
- Monitor quality and prevent errors
- Optimize scheduling and capacity
- Improve vendor and inventory decisions
People & Productivity
- Measure time and cost saved by role
- Eliminate administrative workload
- Improve recruiting and screening
- Accelerate onboarding and training
- Surface capacity and performance gaps
Leadership & Risk
- Create live operating dashboards
- Prioritize investments by ROI
- Monitor competitive and market threats
- Flag contract and compliance risk
- Track commitments and accountability
Meet Michael Dermer
The Rule Comes From Experience.
Michael built and scaled a company to 800 employees before selling it. He’s spent the last decade helping 600+ CEOs navigate exactly this kind of shift—figuring out where AI actually moves the numbers, and where it doesn’t.
The Dermer Rule isn’t theory. It’s the same operator-led approach used to guide 600+ companies, now applied to the biggest shift business has seen in a generation.
Two ways to engage.
Choose an ongoing AI Sidekick partnership or secure a larger block of capacity at a lower effective rate.
Six-Month Partnership
Ongoing guidance, judgment and execution support.
| Monthly Fee | Hours/mo. | Effective Rate | Additional Hours |
|---|---|---|---|
| $2,500 | 6 | $417/hr | $450/hr |
| $5,000 | 14 | $357/hr | $400/hr |
| $10,000 | 30 | $333/hr | $375/hr |
Six-month commitment • Unused hours roll forward for up to 60 days • No limit on scope or topic • No limit on who can participate—the CEO, leadership team or employees • Additional hours require advance approval
Committed-Hour Package
Greater flexibility and the lowest effective hourly rate.
| Package | Hours | Effective Rate | Payment |
|---|---|---|---|
| $7,500 | 20 | $375/hr | 50% at start / 50% at 30 days |
| $15,000 | 45 | $333/hr | 50% at start / 50% at 30 days |
| $30,000 | 96 | $313/hr | 50% at start / 50% at 30 days |
| $50,000 | 167 | $299/hr | 50% at start / 50% at 30 days |
Total package committed to secure the lower rate • Pace set with your Sidekick consultant • No limit on scope or topic • No limit on who can participate—the CEO, leadership team or employees • Additional hours require advance approval
Stop experimenting.
Start implementing.