3 Life-changing Entrepreneur Rules To Live By
Michael Dermer2019-03-21T14:04:42-04:00Without following these few basic rules, you may find your entrepreneurial struggle much harder than it needs to be.
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Mar, 2019
13
Mar, 2019
6
Mar, 2019
How To Develop Brilliant Buyer Personas For Your Business
Michael Dermer2024-10-10T06:56:01-04:00Great marketers rely on demographics and consumer insights to target their marketing and a buyer persona allows companies of all sizes to improve their targeting.
In this article, we will explain how to develop a […]
27
Feb, 2019
4 Strong Examples of Long-Term Business Goals
Michael Dermer2024-09-30T07:27:36-04:004 Strong Examples of Long-Term Business Goals
The idea of setting your long-term business goals may seem like a waste of effort with so many thoughts running through your head. That being […]
20
Feb, 2019
The Core Differences Between B2B and B2C Sales
Michael Dermer2024-07-29T05:10:19-04:00The Core Differences Between B2B and B2C Sales
Thinking of offering your product or service to directly to consumers and increasing B2C sales? According to Statista, global B2C e-commerce sales reached more […]
13
Feb, 2019
3 Common Social Media Marketing Mistakes Most Brands Make
Michael Dermer2019-02-10T20:43:55-05:00Almost one-third of the world uses social networks regularly, according to eMarketer. Social media networks provide a great way to increase brand awareness and engage with new and existing customers however […]
6
Feb, 2019
3 Unbeatable Ways To Improve Communication In The Workplace
Michael Dermer2024-07-29T04:36:47-04:003 Unbeatable Ways To Improve Communication In The Workplace
Communication in the workplace is sometimes very chaotic. Think of all the email, text messages and other communications that fly back and forth throughout the day.
Not […]
23
Jan, 2019
How To Write a Value Proposition
Michael Dermer2019-02-12T08:22:19-05:00Are you in the process of starting a business, launching a new brand or creating product differentiation strategies to help your products or services stand out from the competition? Learning how to write […]
16
Jan, 2019
How To Hire Salespeople: 3 Unbeatable Steps
Michael Dermer2023-06-06T18:07:16-04:00Want to know how to hire salespeople who are not just great at sales but also a great fit for your company?
Whether you are hiring for a large company or a new entrepreneurial venture, […]
9
Jan, 2019
B2B Sales Techniques Defined & Explained
Michael Dermer2024-07-29T05:11:47-04:00B2B Sales Techniques Defined & Explained
B2B is short for business to business and it refers to the process that one business uses to sell its products or services to another business.
In this article, we […]
19
Dec, 2018
Writing A Business Plan: 6 Things You Cannot Overlook
Michael Dermer2018-12-18T21:33:26-05:00Writing a business plan significantly increases the chances that your business venture will succeed. If you want to become a successful entrepreneur you should be able to describe what your business […]
12
Dec, 2018
Simple Tax and Compliance Tips Every Entrepreneur Should Know
Michael Dermer2018-12-11T21:35:14-05:00When running a business the tax filing process can be daunting. With so much to do including managing your team and engaging employees and overseeing your finances, tax […]
5
Dec, 2018
3 Surprising Things No One Tells You When Running A Business
Michael Dermer2018-12-04T17:24:23-05:00Setting up and running a business can be a deeply challenging but rewarding venture. As we explained in our previous article about the definition of an entrepreneur, business owners and entrepreneurs […]
30
Nov, 2018
Tax Tips: 5 Ways To Radically Improve Financial Management In Your Business
Michael Dermer2018-11-30T07:56:46-05:00We must understand how to take care of our taxes and our tax filings.
23
Nov, 2018
How To Engage Employees: The Eye-opening Strategy
Michael Dermer2018-11-20T10:44:35-05:00I used to think that the most important thing in building a new business was the right strategy. What I failed to appreciate, and only learned after making many mistakes, was “people first, strategy […]
8
Nov, 2018
The Brutal Truth About Being an Entrepreneur
Michael Dermer2020-08-21T16:58:00-04:00Being an entrepreneur is a life-altering experience. I’ve made many mistakes but also stumbled onto numerous insights. The most profound discovery I have made is this: your perspective changes everything.
It […]
2
Nov, 2018
How To Pitch To Investors: Important Messaging Guidelines
Michael Dermer2024-09-03T05:14:33-04:00How To Pitch To Investors: Important Messaging Guidelines
Trying to raise money for the first time can feel like being dropped on another planet. To say that closing an investment is a big challenge for […]
17
Oct, 2018
Who is an Entrepreneur? Identity, Characteristics and Functions
Michael Dermer2023-06-06T17:59:02-04:00Entrepreneurship is often defined as the process of creating, launching and running a new business. There are several business articles on entrepreneurship that list the greatest entrepreneurs and discuss the typical qualities of successful […]
10
Oct, 2018
The Importance of Good Negotiation in Business
Michael Dermer2018-10-10T10:12:31-04:00The importance of negotiation in business is often overlooked by many young entrepreneurs. You shouldn’t wait to run out of cash before becoming a good negotiator.
In an entrepreneurial venture, you often […]
4
Oct, 2018
How To Get Investors: The 5 Strong Skills You Need
Michael Dermer2024-09-03T02:57:04-04:00Whether or not you understand the investment process or have raised money before, as the leader of the company, you need to know how to get investors and develop skills […]
12
Sep, 2018
The Importance of Strong Human Resource Management
Michael Dermer2018-09-12T11:11:37-04:00The importance of human resource management is often debated within new companies. In many cases, for early stage companies, the last thing they think about is people. The idea of spending money on “human […]
13
Aug, 2018
5 Types of Entrepreneurs: Understanding The Unique Differences
Michael Dermer2026-06-12T20:33:55-04:00The Lonely Entrepreneur
5 Types of Entrepreneurs
Which One Are You?
Every founder fits one of five distinct profiles. Discover yours — and unlock trusted answers, experience & support from 250,000 founders who've been exactly where you are.
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Find Your Entrepreneur Type
Click the profile that resonates most. We'll show you exactly how to leverage your strengths.
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Innovator
02
Hustler
03
Imitator
04
Researcher
05
Buyer
Deep Dive: All Five Types
The complete breakdown of every entrepreneur profile and what makes each one win.
The Innovator
You see what others miss. You create entirely new categories — products, services, or ways of working that didn't exist before. You're the visionary who bets on the future.
Strengths
- Creates blue-ocean opportunities
- Builds lasting brand equity
- Attracts top talent and capital
Challenges
- Long path to revenue
- Market education required
- High execution risk
The Hustler
You out-work everyone. You don't wait for the perfect plan — you start, iterate, and grind until it works. Speed and grit are your unfair advantages.
Strengths
- Ships fast, learns faster
- Sales-driven from day one
- Resilient under pressure
Challenges
- Burnout risk is real
- Strategy can lag execution
- Hard to delegate
The Imitator
You take what works and make it better. You're not chasing originality — you're chasing excellence in execution. Refinement is your art form.
Strengths
- Lower market risk
- Faster path to revenue
- Clear competitive benchmarks
Challenges
- Crowded competition
- Differentiation is hard
- Margins under pressure
The Researcher
You measure twice and cut once. You analyze the market, validate the model, and only move when the data supports it. Precision is your edge.
Strengths
- Data-driven decisions
- Lower failure rates
- Strong investor confidence
Challenges
- Analysis paralysis
- Slower to market
- May miss windows of opportunity
The Buyer
You don't start from zero — you acquire what's already working and scale it. Capital allocation and operational leverage are your superpowers.
Strengths
- Immediate cash flow
- Proven business model
- Existing team and systems
Challenges
- Requires significant capital
- Integration complexity
- Inherited problems
"Every entrepreneur is unique — but every entrepreneur faces the same loneliness. You don't have to figure it out alone."
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23
Jul, 2018
8 Remarkable Entrepreneur Characteristics That Create Success
Michael Dermer2024-09-27T05:19:55-04:00Entrepreneur Characteristics That Create Success
How do the most successful entrepreneurs in the world achieve success? They work hard, take risks, believe in their business ideas when no one else will, and lead […]
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Jun, 2018
How To Become An Entrepreneur And Conquer The World
Michael Dermer2024-07-29T05:17:30-04:00How To Become An Entrepreneur And Conquer The World
The journey to become an entrepreneur is one that has been documented many times over. Most people dream of becoming successful entrepreneurs and if […]
12
Jun, 2018
3 Ways Entrepreneurs Can Find Business Mentors
Michael Dermer2023-06-06T17:57:47-04:00Finding a good business mentor can make all the difference on the trajectory of your business. Whether you are just starting out or have been going for a few months or years, mentors can […]