Product differentiation strategies are the well-thought out and purposeful set of actions you take to highlight aspects of your product or service that are unique and most relevant […]
What is the process of entrepreneurship? It is a challenging yet deeply rewarding journey that involves smart decisions about management, finances and communication. The entrepreneurial process will teach […]
While there are many of us out there who are entrepreneurs, there are many that don’t understand our mentality. People tell us to take vacations, to hang out at parties, to travel the world – and all we can think about is when our prototype will be ready. When we are working on our idea, or building our business, it seems to take precedence over everything we do. That would be fine but for some reason we feel that the rest of the world should feel the way we feel. Unfortunately, or fortunately, that is not the case.
In this episode, Michael Dermer speaks to Liz Gaspari, former owner and vice president of Gaspari Nutrition. Known as the “Supplement Queen,” Liz built an international fitness empire selling nutritional supplements. Born to immigrant parents in a rural Pennsylvania town, Liz’s entrepreneurial spirit was apparent from an early age. Liz spent her childhood coming up with new business ideas, ranging from a pretzel pop-up on a New Jersey boardwalk to selling video games in front of her family’s chicken restaurant. If anyone understands the entrepreneurial struggle, it’s Liz. Building a multi-million dollar company while paving the way for women in the nutritional supplement industry is just a small portion of Liz’s story.
There are few feelings like building something from nothing. All the hard work seems worthwhile when our vision comes to life. being an entrepreneur is not just a job. It is an identity. Entrepreneurism is like oxygen. It’s not optional. Once you have an idea, you need it to breathe. Once you have that vision, it’s a drug that seethes through your blood every day. We say things to ourselves like, “What was I doing with my life before I came across this?”
We often talk about what it takes to be an entrepreneur. Once you make the leap, you will experience […]
Everyone dreams of becoming a successful entrepreneur and the hardest part is figuring out how to get there. Steve Madden's "Self-Made" highlights some of New York's most intriguing entrepreneurs. Perhaps more importantly, it is a unique expression of Steve's passion to give back to entrepreneurs as we all overcome the struggle of starting a business.
We’ve all been at a party when one of the guests barely touches a balloon and it pops. It’s all because the balloon […]
The definition of an entrepreneur depends on who you talk to. And so does being a leader. But regardless of the definition, there are two things that entrepreneurs must have - ego and humility. Successful entrepreneurs understand that you need a healthy dose of both - even though the dominance of one can often mean the downfall of a really great idea or team or vision.
We are excited to announce that the Spanish version of The Lonely Entrepreneur is being released. And it all starts on a book tour throughout Mexico. Throughout the week of August 13, The Lonely Entrepreneur team will be doing book signings in Guadalajara, San Miguel and Mexico City. We have partnered with some Mexico's most prestigious bookstores including Sanborns to help entrepreneurs throughout the Spanish speaking worldwide community and the country of Mexico.
