What Happens When You Chase Every Customer You Can’t Chase Every Customer We know the feeling – you can’t wait […] What Happens When You Chase Every CustomerMichael Dermer2024-07-26T07:46:19-04:00
Positioning a Product In An Ultra-Competitive Marketplace Techniques for Positioning Below are some ways any company can position their product in an ultra-competitive marketplace. Target A Specific Group Of People. Email marketing and […] Positioning a Product In An Ultra-Competitive MarketplaceMichael Dermer2024-07-26T07:34:00-04:00
What Is a Buyer Persona and How To Create One What is a Buyer Persona? A buyer persona is a vibrant profile of your company’s ideal customer. This should capture the type of person with […] What Is a Buyer Persona and How To Create OneMichael Dermer2024-07-26T07:46:31-04:00
Don’t Believe That Everything In Front Of You Is For You You Want to Believe We are under pressure. We have limited time and resources. We want customers. […] Don’t Believe That Everything In Front Of You Is For YouMichael Dermer2024-07-30T02:05:55-04:00
We Know How Hard It Is To Put Bigger Plans on Hold It’s only a pause – and how you focus on your core will be what enables you to pursue your dreams in the future You […] We Know How Hard It Is To Put Bigger Plans on HoldMichael Dermer2024-07-26T07:46:07-04:00
When It Comes To Being an Entrepreneur – Overwhelming Is An Understatement You Felt Overwhelmed Prior To This Crisis, Now What? You felt overwhelmed before. And now with the crisis, overwhelming is an understatement. Every entrepreneur faces an […] When It Comes To Being an Entrepreneur – Overwhelming Is An UnderstatementMichael Dermer2024-09-03T01:20:33-04:00
Mistakes to Avoid While Creating Buyer Personas Creating Buyer Personas It’s not easy to compile an accurate profile which combines reality with your sales and marketing goals. Failing to bring conversations with […] Mistakes to Avoid While Creating Buyer PersonasMichael Dermer2024-07-26T07:33:09-04:00
Don’t Wait Until There’s a Problem When Managing Cash Managing Cash Flow Good cash flow management means understanding every inflow and outflow of cash. In principle, you must delay every outlay of cash as […] Don’t Wait Until There’s a Problem When Managing CashMichael Dermer2024-07-30T02:11:30-04:00
Who Is Your Unique Customer and How Do You Find Them? The Importance of Prospecting Every entrepreneur seems to believe that every consumer or […] Who Is Your Unique Customer and How Do You Find Them?Michael Dermer2024-07-26T07:47:08-04:00
Do You Know How To Set Your Sales Goals? Setting Your Sales Goals Setting your sales goals is a fundamental step in […] Do You Know How To Set Your Sales Goals?Michael Dermer2024-07-30T02:03:22-04:00
Why Chasing Every Customer Can Actually Hurt Your Business You Can’t Chase Every Customer We know the feeling – you can’t to […] Why Chasing Every Customer Can Actually Hurt Your BusinessMichael Dermer2020-07-22T11:09:34-04:00
In Business Positioning is More Important Than Perfection The Importance of Positioning We all want to have the perfect product or service. But more often than not, we don’t have the resources or […] In Business Positioning is More Important Than PerfectionMichael Dermer2020-07-21T08:32:48-04:00
What Happens When Entrepreneurs Avoid Putting Process In Place Process is Not a Dirty Word The entrepreneur has to move, and move […] What Happens When Entrepreneurs Avoid Putting Process In PlaceMichael Dermer2020-07-16T09:56:24-04:00
Entrepreneurs Have To Believe There’s Always A Way! There Is Always A Way Entrepreneurs have access to creativity that can energize a business. Don’t be deterred by the fact that there isn’t an […] Entrepreneurs Have To Believe There’s Always A Way!Michael Dermer2024-07-23T08:01:10-04:00
Your Every Action, Interaction And Reaction Is Being Scrutinized A Story For two years following the collapse of the financial markets and the bankruptcy of many of our customers, we were under a lot […] Your Every Action, Interaction And Reaction Is Being ScrutinizedMichael Dermer2020-07-13T07:40:01-04:00
What It Means To Be CEO Of A Startup Like It or Not You Need To Be CEO Whether you wanted the […] What It Means To Be CEO Of A StartupMichael Dermer2020-07-09T08:46:52-04:00
Are You Thinking About Your Exit Strategy What are Exit Strategies? If you’re thinking ahead to the day when you’ll […] Are You Thinking About Your Exit StrategyMichael Dermer2020-07-07T09:19:07-04:00
Why Crowdfunding Could Be The Answer For Your Startup How Do You Evaluate Different Ways To Raise Money Understanding the different ways you can raise money is an important part of the investment process. […] Why Crowdfunding Could Be The Answer For Your StartupMichael Dermer2020-07-06T07:45:12-04:00
How To Evaluate the Market For Your Startup How Do You Evaluate the Market As an entrepreneur, we think that the market needs our solution now and can’t understand why it is taking […] How To Evaluate the Market For Your StartupMichael Dermer2020-07-02T08:21:34-04:00
How Long-Term Goals and Short-Term Objectives Are Tied Together How Long-Term Goals and Short-Term Objectives Are Tied Together We’re always asked to help entrepreneurs connect the dots here: Here are some examples: Profitability: A […] How Long-Term Goals and Short-Term Objectives Are Tied TogetherMichael Dermer2024-09-03T05:12:52-04:00
Your Operating Plan Should Tie Goals, Objectives and KPIs Together Gallery Your Operating Plan Should Tie Goals, Objectives and KPIs Together Business Problems, Daily Perspective Your Operating Plan Should Tie Goals, Objectives and KPIs Together Aligning Your Objectives to Your Goals When you establish your operating plan, you must tie the objectives you set to the […] Your Operating Plan Should Tie Goals, Objectives and KPIs TogetherMichael Dermer2026-08-31T12:56:45-04:00
How To Prioritize When Everything Is At The Top Of The List Prioritizing – Everything Can’t Be at The Top of The List Most entrepreneurs […] How To Prioritize When Everything Is At The Top Of The ListMichael Dermer2020-06-29T09:45:46-04:00
How To Develop Leadership Skills In Crisis and Beyond The ability to keep your head when things around you are going wrong or not making sense is a true skill, but one you […] How To Develop Leadership Skills In Crisis and BeyondMichael Dermer2020-06-25T08:12:41-04:00
Trust – What Does It Mean When You’re An Entrepreneur Trust Must Be Earned When you start a business, you spend a lot of time alone with your thoughts. Even if you’re not a solo […] Trust – What Does It Mean When You’re An EntrepreneurMichael Dermer2020-06-24T09:32:33-04:00
If You Do Everything Yourself, You Stunt The Growth Of Your Business If You Do Everything Yourself, You Stunt The Growth Of Your Business Doing Everything Yourself […] If You Do Everything Yourself, You Stunt The Growth Of Your BusinessMichael Dermer2024-08-30T03:22:50-04:00
