Managing Cash Flow

Good cash flow management means understanding every inflow and outflow of cash. In principle, you must delay every outlay of cash as long as possible, while incentivizing everyone who owes you money to pay it as rapidly as possible. Also, its about being vigilant about limiting any surprises such as unanticipated payment lags and unplanned-cash outlays. So how do you be proactive in managing cash? Here are some basic disciplines that every entrepreneur must understand and practice to optimize their cash:

“We WILL be there with you every step of the way.” 

  • Analyze Cash Every Week: Each week, check your cash balances and how your expected inflows and outflows of cash compare to your projection in your cash flow projection.
  • Monitor your Customer Balances: It is easy to fall short in the management of your Accounts Receivable (money owed to you from customers). Always use a software system to track who owes you money so that you can follow up with customers and send invoices and statements.
  • Send Invoices Far in Advance. Make sure you send your invoices far in advance. If you don’t give your customers enough notice, you’re practically asking for late payments. Also, track all outstanding invoices, and have a system in place for credit guidelines and follow-ups.
  • Understand What Each Dollar Gets You. For example, you might spend thousands of dollars getting booths at trade shows or hosting industry events and assume a certain return, but this estimation is unscientific and often inaccurate.
  • Practice Smart Inventory Management. Early-stage companies often overlook proper inventory management. While it’s important to ensure sufficient supply, startups tend to overstock or pick the cheapest transportation options, which can actually be more expensive once you take idle inventory costs into account. Another option to improve your inventory management while reducing your idle inventory is to speak to banks that offer inventory financing so you don’t have to tie up cash.

Managing cash is a full time job – but one well worth the effort.

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