Creating a Compelling Executive Summary

Your executive summary gives you the opportunity to provide more detail about your business. The key is to do so in a way that is compelling to a potential investor. […]

Business and Finance Terms to Know

From accounting, to business loans, to general business financial operations, here’s the ultimate list to all the business finance terms and definitions you need to know:

Setting Your Sales Goals

Setting your sales goals is a fundamental step in being able to set up day to day efforts – whether it is just you or a team of people – to […]

The hunter and farmer sales model - hunters win new accounts, farmers grow existing ones. Why a sales team needs both, and how to hire for each role.

SIVA replaces the 4 P's with Solution, Information, Value and Access - the marketing mix rewritten from the customer's point of view, and what each term means.

Negotiating with Investors

For most investors, the process is second nature. They have “been there, done that.” They have experience at the different elements that lead to an investment they are excited about. For you, […]

Top Things to Avoid That Hurt Your Odds at Raising Money

Closing an investment is not just a function of the things that you do well, but also of the things you should avoid. Just […]

When to hire a banker, broker or advisor to raise capital, what they actually do, how they get paid, and when you are better off running the process yourself.

Investor Terminology For Each Stage of Business: Series B and Beyond

Funding rounds proceed alphabetically, so after Series A, startups can move on to Series B, Series C, and so on to as many rounds […]

Series A funding explained - the first large round for startups with a product and real traction, who funds it, and the equity and terms involved.

Investor Terminology For Each Stage of Business: Pre-Seed Stage

Startup fundraising occurs in several rounds. The pre-seed stage occurs early on when the startup is just beginning to take off. Since there are little data […]

Investor Terminology For Each Stage of Business: Seed Funding Round

A seed funding round is the first official equity funding stage. Startups usually go through a seed funding round if they’re still ironing out the […]

Investor Terminology For Each Stage of Business: Ideation Stage

Every business begins with a good idea, which is usually inspired by a particular need or problem in society that the business aims to address. In […]

Marketing Skills: The 11 Skills Essential to a Successful Marketer

Over the last few years, we’ve spent tens of thousands of hours working with hundreds of different marketers. When you spend this much time with […]

The Things That Make Investors Invest

You’ll get different advice from different people when it comes to what makes an investor invest. And there isn’t one simple formula. And certainly different investors look for different […]

Factoring to Generate Cash Flow

At one time or another, every company runs into a cash flow crunch, losing out on business opportunities or falling behind while waiting 30, 60 or even 90 days for […]

What business valuation means, why a higher valuation lets you keep more of your company, and how the number decides what investors get for their money.

Employment Issues Startups Face

Getting out in front of employee issues as a startup can help you avoid some challenging issues down the line. Many of these issues can be avoided by putting in place […]

A legal guide to SaaS agreements - why your customers license rather than own your software, and the terms every SaaS contract needs to cover.

What Legal Documents Do I Need to Freelance?

For many, freelancing can be a perfect way to live your working life on your terms. You choose your hours, clients, and location. And if times get tough and […]

Top 8 Legal Documents Every Startup Should Have

Entrepreneurs/founders are known to gamble with calculated risks as a recipe to success. For them, every day is a risk-taking- make or break situation. Startups are a […]

Creating an Advisory Board

Advisory boards can be an invaluable source of insight. Think of an advisory board as a collection of mentors that can provide individual expertise, provide you a sounding board for ideas, […]

Setting up Your Website

In years past launching a web site required knowing the technology to actually write “code.” These days there are incredibly powerful tools – called website builders – that allow almost anyone […]

Separating Personal and Business Activity

While we always say when you are an entrepreneur there is no difference between your business life and your personal life, when you start your business you actually have to […]

Hiring Freelancers to Advance Your Business

There will be a day when you have a full staff of employees. But as you are building your company from the ground up, you have to make the […]