I know what you’re thinking to yourself – how am I going to manage this whole sales effort when […]

So you’ve set your overall sales goals and your objectives to drive your daily activity. How do you give […]

Setting your sales goals is a fundamental step in being able to set up day to day efforts – whether […]

Brands and services fight for the attention of the consumer every day. The considerations used by consumers for […]

Consumers buy for personal use; businesses buy to make something else. How the buying process, decision makers and sales approach differ between the two.

What selling actually is, why the founder is chief salesperson until they can hire one, and the basics that great salespeople never skip.

Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can […]

Identifying your target market and your ideal customer is essential to creating a sales and marketing approach that gives you the best chance […]

Cloud storage is one of the best investments a small business can make. In the normal chaos of an entrepreneurial venture, […]

As you continue developing the ideas that are shaping the future of your growing company, at some […]

The basic branding elements of your business– logos, business cards and the like –are the first expression of your […]

The evolution of a business with an untested concept is complex. It is difficult for constituents to digest information in a way that […]

As an entrepreneur, we think that the market needs our solution now and can’t understand why it is taking so long to […]

When you establish your operating plan, you must tie the objectives you set […]

A vision statement almost sounds mystical. But it’s not supernatural, far from it. Rather, a vision statement is a foundational business […]

Stories about companies failing to do market research are all too common. For instance, the 1990s saw the introduction of a soft drink with […]

Eight affordable ways to do market research - from customer interviews to competitor analysis - for founders who need real answers without a research budget.

It’s widely understood that social media marketing is critical to the success of a growing business these days. However, it’s important to make a distinction between […]

There is no shortage of tools to help you manage social media. Many of these tools allow you to publish across multiple platforms and sites and […]

Each of the major social networks have expanded their capabilities when it comes to advertising and promoting your product or service. The following are […]

How to Select Your Business Entity Type

Selecting your type of business entity is one of the most crucial early decisions for all small business owners.

The business entity is the legal structure of your business. This […]

How to Obtain an EIN from the IRS

An EIN is your Employer Identification Number, it’s also commonly known as a tax ID. Your EIN is like the social security number for your business. All […]

Behaving like an Entity for Protection

In the case of some founders, the task of forming an entity for their company is undertaken early enough that they need not worry about making changes to a […]

Get Partner/Founder Agreements in Place

What if someone wants out of the business a year later, becomes disabled, or dies? If someone leaves for any reason, how will the remaining partners value the company at […]

Establish a Standard Investment Process

This lecture is designed to help you understand how to make the investment process efficient by creating a standard process that can be used for all investment opportunities. While the […]