Presentation Skills: You and Your Team
Presentation Skills: You and Your Team
The way you present to investors not only provides information on your business, it […]
Top Things to Avoid That Hurt Your Odds of Landing an Investment
Top Things to Avoid That Hurt Your Odds of Landing an Investment
Closing an investment is not just a function […]
Top Skills and Messages to Improve Your Odds of Landing an Investment
Top Skills and Messages to Improve Your Odds of Landing an Investment
Everything from the messages you deliver and how […]
Get an Independent Advisor to Keep Everyone Honest
Get an Independent Advisor to Keep Everyone Honest
There are many hands in the pot during the investment process. Even […]
Establish a Standard Investment Process
Establish a Standard Investment Process
This is designed to help you understand how to make the investment process efficient by […]
Creating a Compelling Executive Summary
Creating a Compelling Executive Summary
Your executive summary gives you the opportunity to provide more detail about your business. The […]
Basic Investment Materials You Need
Basic Investment Materials You Need
Raising capital in the midst of running a business is challenging. Often it is the […]
How Purchase Order Financing & Factoring Work Together
How Purchase Order Financing & Factoring Work Together
We have all seen episodes of Shark Tank where clients give up […]
Equity and Debt Options
Equity and Debt Options
Entrepreneurs are not always aware of the various financing structures that may be available to them […]
What are the Different Types of Investments?
What are the Different Types of Investments?
The type of investment you take in your business will have implications for […]
Establishing Your Unique Value Proposition
Establishing Your Unique Value Proposition
Years ago, establishing a unique value proposition was easy. Today, with the advent of technology […]
What is a Mission Statement
What is a Mission Statement
A mission statement articulates a company’s purpose. It announces to […]
Finding a Playground Where No One Else is Playing
Finding a Playground Where No One Else is Playing
Since we believe that what we’re doing is so unique, everyone […]
PESTLE Analysis For Your Business
PESTLE analysis explained - the political, economic, social, technological, legal and environmental forces that shape a business, and how to review each one.
Creating Clickable Content on Social Media
Creating Clickable Content on Social Media
Creating shareable content on your social media platforms has a massive impact on engagement. When your audience […]
Top Social Media Management Tools
Top Social Media Management Tools
There is no shortage of tools to help you manage social media. Many of these tools allow you […]
Marketing Options on Top Social Media Networks
Marketing Options on Top Social Media Networks
Each of the major social networks have expanded their capabilities when it comes to advertising and […]
Creating Clickable Content on Social Media
How to create social media content people actually click - what makes a post relatable, shareable and worth acting on, and how that lifts engagement.
Build a Social Media Marketing Plan
Build a Social Media Marketing Plan
Social media is a double edge sword. On one hand, you have access to billions of potential […]
Brand Positioning on Emotional Benefits
Positioning a brand on emotional benefits rather than features - why it is far harder for competitors to copy, and how to find the emotion worth owning.
How To Use Public Relations To Enhance Your Brand
How To Use Public Relations To Enhance Your Brand
Entrepreneurs dream of having their company appear on the front page of a major […]
Branded Content
Branded Content
The fundamentals of marketing are the same from one business to the next. It is the ability to use our entrepreneurial […]
What is Brand?
What is Brand?
What does your brand stand for? When we are starting out, we have no brand. So setting down what you […]
Business to Business (B2B) Marketing Trends
Business to Business (B2B) Marketing Trends
B2B marketing is quite different from B2C marketing but some of the trends in technology and techniques […]
Current Social Media Marketing Trends
Current Social Media Marketing Trends
Social media trends change fast. The “hot” social network becomes yesterday’s newspaper quickly. Social media marketing can do […]