Most entrepreneurs feel that they have to do everything. We feel that we […]
The way you present to investors not only provides information on your business, it […]
Closing an investment is not just a function […]
Everything from the messages you deliver and how […]
There are many hands in the pot during the investment process. Even […]
This is designed to help you understand how to make the investment process efficient by […]
Your executive summary gives you the opportunity to provide more detail about your business. The […]
Raising capital in the midst of running a business is challenging. Often it is the […]
We have all seen episodes of Shark Tank where clients give up […]
Entrepreneurs are not always aware of the various financing structures that may be available to them […]
The type of investment you take in your business will have implications for […]
Years ago, establishing a unique value proposition was easy. Today, with the advent of technology […]
A mission statement articulates a company’s purpose. It announces to […]
Since we believe that what we’re doing is so unique, everyone […]
PESTLE analysis explained - the political, economic, social, technological, legal and environmental forces that shape a business, and how to review each one.
Creating shareable content on your social media platforms has a massive impact on engagement. When your audience […]
There is no shortage of tools to help you manage social media. Many of these tools allow you […]
Each of the major social networks have expanded their capabilities when it comes to advertising and […]
How to create social media content people actually click - what makes a post relatable, shareable and worth acting on, and how that lifts engagement.
Social media is a double edge sword. On one hand, you have access to billions of potential […]
Positioning a brand on emotional benefits rather than features - why it is far harder for competitors to copy, and how to find the emotion worth owning.
Entrepreneurs dream of having their company appear on the front page of a major […]
The fundamentals of marketing are the same from one business to the next. It is the ability to use our entrepreneurial […]
What does your brand stand for? When we are starting out, we have no brand. So setting down what you […]
B2B marketing is quite different from B2C marketing but some of the trends in technology and techniques […]
