About Samantha Lankford

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So far Samantha Lankford has created 484 blog entries.
20 Dec, 2023

When Startups Should (And Shouldn’t) Hire a Chief Financial Officer

2026-08-31T16:33:33-04:00

When Startups Should (And Shouldn’t) Hire a Chief Financial Officer

In our experience, the question of whether or not to hire a CFO […]

When Startups Should (And Shouldn’t) Hire a Chief Financial Officer2026-08-31T16:33:33-04:00
13 Dec, 2023

How to Automate Your Startup’s Bank Reconciliation

2026-08-31T16:33:24-04:00

How to Automate Your Startup’s Bank Reconciliation

One of the most time-consuming and tedious financial tasks is bank reconciliations. Each month, your startup’s […]

How to Automate Your Startup’s Bank Reconciliation2026-08-31T16:33:24-04:00
15 Nov, 2023

Business to Consumer (B2C) vs. Business to Business (B2B) Marketing

2026-08-31T15:56:46-04:00

B2B marketing sells to people buying for an organisation; B2C sells to people spending their own money. How strategy, sales cycle and messaging differ.

Business to Consumer (B2C) vs. Business to Business (B2B) Marketing2026-08-31T15:56:46-04:00