What Is a Buyer Persona and How To Create One
What is a Buyer Persona?
A buyer persona is a vibrant profile of your company’s ideal customer. This should capture the type of person with […]
Don’t Believe That Everything In Front Of You Is For You
You Want to Believe
We are under pressure. We have limited time and resources. We want customers. […]
We Know How Hard It Is To Put Bigger Plans on Hold
It’s only a pause – and how you focus on your core will be what enables you to pursue your dreams in the future
You […]
When It Comes To Being an Entrepreneur – Overwhelming Is An Understatement
You Felt Overwhelmed Prior To This Crisis, Now What?
You felt overwhelmed before. And now with the crisis, overwhelming is an understatement.
Every entrepreneur faces an […]
Mistakes to Avoid While Creating Buyer Personas
Creating Buyer Personas
It’s not easy to compile an accurate profile which combines reality with your sales and marketing goals. Failing to bring conversations with […]
Don’t Wait Until There’s a Problem When Managing Cash
Managing Cash Flow
Good cash flow management means understanding every inflow and outflow of cash. In principle, you must delay every outlay of cash as […]
Who Is Your Unique Customer and How Do You Find Them?
The Importance of Prospecting
Every entrepreneur seems to believe that every consumer or […]
Do You Know How To Set Your Sales Goals?
Setting Your Sales Goals
Setting your sales goals is a fundamental step in […]
Why Chasing Every Customer Can Actually Hurt Your Business
You Can’t Chase Every Customer
We know the feeling – you can’t to […]
In Business Positioning is More Important Than Perfection
The Importance of Positioning
We all want to have the perfect product or service. But more often than not, we don’t have the resources or […]
What Happens When Entrepreneurs Avoid Putting Process In Place
Process is Not a Dirty Word
The entrepreneur has to move, and move […]
Entrepreneurs Have To Believe There’s Always A Way!
There Is Always A Way
Entrepreneurs have access to creativity that can energize a business. Don’t be deterred by the fact that there isn’t an […]
Your Every Action, Interaction And Reaction Is Being Scrutinized
A Story
For two years following the collapse of the financial markets and the bankruptcy of many of our customers, we were under a lot […]
What It Means To Be CEO Of A Startup
Like It or Not You Need To Be CEO
Whether you wanted the […]
Are You Thinking About Your Exit Strategy
What are Exit Strategies?
If you’re thinking ahead to the day when you’ll […]
Why Crowdfunding Could Be The Answer For Your Startup
How Do You Evaluate Different Ways To Raise Money
Understanding the different ways you can raise money is an important part of the investment process. […]
How To Evaluate the Market For Your Startup
How Do You Evaluate the Market
As an entrepreneur, we think that the market needs our solution now and can’t understand why it is taking […]
How Long-Term Goals and Short-Term Objectives Are Tied Together
How Long-Term Goals and Short-Term Objectives Are Tied Together
We’re always asked to help entrepreneurs connect the dots here:
Here are some examples:
- Profitability: A […]
Your Operating Plan Should Tie Goals, Objectives and KPIs Together
Aligning Your Objectives to Your Goals
When you establish your operating plan, you must tie the objectives you set to the […]
How To Prioritize When Everything Is At The Top Of The List
Prioritizing – Everything Can’t Be at The Top of The List
Most entrepreneurs […]
How To Develop Leadership Skills In Crisis and Beyond
The ability to keep your head when things around you are going wrong or not making sense is a true skill, but one you […]
Trust – What Does It Mean When You’re An Entrepreneur
Trust Must Be Earned
When you start a business, you spend a lot of time alone with your thoughts. Even if you’re not a solo […]
If You Do Everything Yourself, You Stunt The Growth Of Your Business
If You Do Everything Yourself, You Stunt The Growth Of Your Business
Doing Everything Yourself […]
Only Spend Time and Energy on What You Can Control
How to be Resilient
Being resilient in the face […]