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Things to Think About
Blog Posts on This Category
The Average Company Spends 9% of Revenue on Marketing. The Median Spends 5%.
Marketing spend averages 8.96% of revenue but the median is 5%. Why the gap exists, and which number belongs in your budget.
The Median Small Business Holds 27 Days of Cash — Not Six Months
The median small business holds 27 days of cash buffer, not the three to six months everyone recommends. What the largest dataset on small-business cash actually shows.
Losing One Good Employee Costs More Than Hiring Two
The resignation feels like a staffing problem. The invoice arrives over the following nine months, and almost none of it appears on a line item you can poi


