I recently had an entrepreneur tell me, “No one can perform up to my standards.” I asked her, “What about Steve Jobs or Arianna Huffington or Martin Luther King or Donna Karan or Elon Musk? Would they be okay?”
Values can set a company apart from the competition by clarifying its identity and serving as a rallying point for employees.
In the chaotic world of entrepreneurship, it is rare that entrepreneurs assess how they work, and how they organize and execute their days. We are often running from fire to fire and don’t think about the ways we can be more efficient, more balanced, more rested and more effective.
Our teams aren’t failing to care enough—we as leaders are failing to recognize and accept that no one cares as much as we do and take measures to bridge this gap.
Developing a deep knowledge of your ideal customer, a concept known in the marketing realm as buyer persona profiling, is critical to increasing the relevance of your efforts.
Pick a market and go after it. Debate with your team and advisors what that market should be. But once you decide what it is, learn as much as you can about it and be committed to making a name for yourself in it
Startups are a battleground for entrepreneurs to showcase their bubbling skills and risk-taking capabilities to the world. But one should ensure that they don’t end up in legal soup by missing out on any of the critical legal documents for startups required by every new business.
There are times when a business faces issues that are too complex, too time consuming, or fraught with liability issues. At that point, the wisest move is to retain a business lawyer.
There is no magic formula, but there are certainly ways that you can have a better sense of whether your idea has legs.
