One of the most damaging perspectives you can have is believing there's no one out there who can get the job done/

A buyer persona should capture the type of person with an incredible need for your product and a love for your company

Evaluating the market and setting your business up for success will help you set appropriate expectations for vendors, investors, your team, and you. It will also strengthen their trust and support of both you and your business.

When you are starting or running your business, you need to have a strategic plan that ties your current state to where you want to go.

For us entrepreneurs, it is crucial that we find time to evaluate our lives.

Being the CEO of an established company is hard enough, but being the CEO of a developing business is the ultimate baptism by fire.

Entrepreneurship is in every corner of the globe and entrepreneurs of every race, religion, gender and economic status trying to bring their passion to life.

Setting your sales goals is a fundamental step in being able to set up day to day efforts - whether it is just you or a team of people - to take actions that improve your chances of success.

Attracting top talent starts with building a business that people want to be part of. If that vision is big enough, you can make every other factor irrelevant.

If you fail to set down your core values, you not only bear that risk but you are not taking advantage of something that can create a competitive advantage.

As entrepreneurs we are often required to think outside the box. We ma not have the financial or human resources we need, but we always have the ability to think differently.

If your company is struggling, or not progressing as quickly as you would like, whose fault is it? Yours. Yep. It is your fault. No one said being an entrepreneur was fair. 

Embracing the journey, the process of entrepreneurship and the desire to improve as an entrepreneur will be critical to your success.

Trust, candor, accountability and teamwork - are fundamental to success, especially in the dynamic environment of an entrepreneurial venture.

Understanding that no one cares as much as you do will actually enable you to make progress rather than spend time being disappointed.

A competitive analysis is a key step to understanding how you can win in an increasingly competitive world

Entrepreneurs are in a constant state of hole plugging because you lack financial and human resources.

Since we believe that what we're doing is so unique, everyone will have the same perspective and want our product. And since it hasn't been done before, we think it's just a matter of time before we get into the market that our product will be at the top of everyone's mind. Wishful thinking.

Your vision is unique. Your problems are not. Once you accept this, you have a much better chance of bringing that vision to life with a strong business foundation under it.

Learn the importance of making a distinction between the people that you do business with and those that you trust with your deepest, darkest secrets.

The daily pressure we're under makes it very difficult to distinguish between the right and wrong solutions to our needs.

When you are under and the constant presence of pressure, passion, pleasure and pain, you need to be better, faster and stronger. These rules will help you build a better product to serve customers, employees, investors and you.

Embrace the gift of growth and learning!