segment marketing

“Our segment marketing efforts target communities – Black, Latin, Women, … where entrepreneurship is a way of life. Giving them the Learning Community woke them up to just how much our brand is committed to helping them with their business”

SVP SMB Segment Initiatives

THE CHALLENGE

How do we provide a differentiated value to key segments that resonates for each segment and can be delivered at scale?

Diverse young businesspeople laughing together in a bright modern office

Technical expertise taking care Bicycle Shop

THE solution

Individuals in key segments – Black, Latin, Asian, LGBTQ+ – are different. But they have one thing in common. Many are entrepreneurs. The Learning Community gives you one solution that appeals to every segment by helping them with their businesses.

HOW IT ADDRESSES your BUSINESS CHALLENGES

differentiate

Provide individuals with the knowledge, tools and support they need

deliver to scale

Empower a large number of SMBs

trust

SMBs trust “The Lonely Entrepreneur” name and trust us – because we are not selling them anything

connect and sell

A marketplace to stay connected and offer your products and services

visibility

Press and powerful communications for customer and employee channels

turn-key program

Executed with minimal lift on your part

enhance existing relationships

Recipients can be from current organizations that drive business (e.g., chambers, incubators)

flexibility

To apply to the specific type, geography or group of entrepreneurs

learning community

In our solution, individuals receive free access to the Learning Community – a one-stop-shop for the knowledge, tools, ongoing support they need to succeed as entrepreneurs and capital they need to start or grow a business