The passion of entrepreneurs is focused on the product or service that they know, love, or feel. It’s not on the organizational activities that make a business work.

Whether you wanted the job or not, congratulations, you have been promoted to CEO. Even though your passion may be focused on the product or service you deliver, you must lead the company. Even if you don’t want the job, it’s yours. Employees, customers, vendors, advisors and investors will all expect you as the entrepreneur to lead.

You thought there would be a party when you became CEO. Just like when you became the entrepreneur, no one handed you a membership card. Same with being CEO. Even if you don’t want the CEO title, you must run the show. This Category shows you how.