Brand Messaging

Messaging is the heartbeat of marketing. Creating intelligent, educated content helps you build a solid relationship with your prospects, and can help turn your prospects into happy customers – and is something that should be key to your marketing plan.

  • Mission statement
  • Brand promise
  • Tone and voice
  • Unique selling propositions
  • Key terms

“Messaging should be key to your marketing plan.” 

As you revise or write these sections, consider the three perspectives that matter to your brand.

  • Customer Perspective. What you present to potential buyers, clients, and customers.
  • Internal Perspective. What you present to your internal team, and what drives their work.
  • Market Perspective. What differentiates your offerings and makes you stand out in your industry.

Shape your brand messaging to connect on those three levels.

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