When your constituents believe you are successfully moving from point A to point B, they view a challenge or a tough day as only a speed bump to overcome. This can often be a rallying cry for an organization. At IncentOne we would say: “We can always find people that can’t get it done.” Overcoming obstacles became a source of pride. However, when doubt sets in, this changes. It’s one thing for your people to work through the doubt that naturally comes with building a business. It is another to hear it from the mouth of their leader.
Concerns that come with the territory of entrepreneurship, and that used to fall under the category “the nature of the beast” now become deal breakers—reasons to think twice. As hard as it is, eliminate these words from your public vocabulary, and share them only with your bottle of bourbon—and hope that the bottle doesn’t talk back.