How to Do a Digital Marketing Analysis
The internet has changed competitive marketing analysis as we know it. While analyzing other organizations previously required some sneaking around akin to espionage, the growing importance of a web presence means that virtually everything you need to know about other companies in your industry can be found online.
“While analyzing other organizations previously required some sneaking around akin to espionage, the growing importance of a web presence means that virtually everything you need to know about other companies in your industry can be found online.”
Here are a few tools to help you with competitive analysis:
- Compete. It’s not free, but Compete is one of the most comprehensive tools for competitive marketing analysis available to businesses of all sizes. The software specializes in competitive marketing analysis, including automated searches of how your company website stacks up against 1500 competitors, and insights on the behavior of the customers you’re trying to attract:
- Marketing Grader. HubSpot’s Marketing Grader draws from a comprehensive overlook of web presence, which includes blogging, social media, SEO, lead generation and mobile optimization, to provide a score of how you and your competitors are doing online. Receiving your own marketing grade is free, but being able to see how you stack up against others in your industry requires a subscription to their software.
