Help People with Their Bucket List and Performance Will Follow

The people that are working in an entrepreneurial venture work long hours and put their heart and soul into every day. We certainly expect that everyone that joins a new venture understands that, but how do we motivate people who are already working their tails off to perform at another level.

So the question is, how do you maximize the performance of your people? The perspective of most entrepreneurs is that they expect their people to work hard. Some entrepreneurs expect their people to work constantly. That is the default strategy that entrepreneurs use to drive performance. “You signed up for this.”

Is this right? The question is, “How do you truly engage your people so that they are not only productive, but deliver at a level which far exceeds your expectations?” And how do you do it so they are fulfilled and excited about what they do with their lives?” I think the answer will surprise you.

“Your emotional behavior undermine the day-to-day operations of your company from small details to major decision-making.”

A Different Perspective

The answer is not what your team does for you and the company. The answer is what the company does for them. Put this perspective in place and you will see performance you have never seen before. Here are two tools that will help you think differently:

  • Find Out What They Want in Life. Don’t ask yourself, “How do I get the most out of our people?” Instead ask, “How do I get our people what they want most in life?” Find out what your people want. Not what they want in their business lives but in their personal lives. Not what they want for their professional growth, but what they want in life. Not in a superficial way, but in a way that touches who they really are. Find out what they really want in life. Don’t worry about how it relates to your business. That will come.
  • Figure Out How to Get Them That. Once you discover what is important to them, figure out how to get them what they want. Don’t focus on what your people do for the business. It’s about what the business does for your people. If they want to learn opera, do an opera event. If someone wants to learn how to cook, hook him or her up with a chef friend to give him or her a cooking lesson or sign them up for a cooking class. When you come across a client or fellow employee who has a manual transmission car, connect them.

The best way to unlock the potential of employees is to help them achieve what they want in life. When this happened, they began driving forward at work. How could they learn more about the product? Could they sit in on sales meetings and learn about the sales process? The more we showed them that our company was a way to help them in their lives, the more we unlocked their potential.

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