Will your business succeed?
Answer a few questions about your business and find out where you are strong, where you are exposed, and what is quietly holding you back — scored across the five areas that decide whether a business makes it.
Free · About 8 minutes · No credit card required
Start free. Go deeper when you want to.
The assessment tells you where you stand. The Complete Report tells you what to do about it.
Your Business Success Score
- Your overall Business Success Score, out of 100
- A score and status across all five business areas
- Your current business stage, and what it means
- The strongest part of your business to build on
- Your number-one business exposure, and why
The Complete Dermer Diagnosis
- What every score actually means for your business
- How your five areas affect one another
- Your three biggest exposures, ranked by urgency
- Your three highest-priority moves — and what not to do
- Personalized AI prompts, ready to use
- A focused 30-day action plan
How it works
Describe your business
Tell us what you are building in plain language. No company profile, pitch deck or financials required.
Answer the questions
Three questions in each of the five areas that determine whether a business succeeds, plus the challenge on your mind right now.
Get your diagnosis
See your scores immediately. Unlock the Complete Report when you want the interpretation and the plan.
What is inside the Complete Report
Written from your answers — not a template.
- Your business diagnosis — a direct verdict, not a restatement of your score.
- What your score means — what is working, and what is blocking progress.
- Your five-area X-ray — what your answers revealed in each area, and why it matters.
- The pattern behind your scores — how one weakness is creating the others.
- Three ranked exposures — with the evidence and the likely consequence of each.
- Three priorities — what to do, what success looks like, and what to avoid.
- Personalized AI accelerators — prompts pre-filled with your own business details.
- A 30-day action plan — four weeks, two actions each, with clear completion points.
Your report is built on Michael Dermer’s business diagnostic approach — informed by his experience building and exiting an 800-employee company, navigating the 2008 financial crisis, and working with hundreds of founders and CEOs. The scoring comes from your answers. The judgment comes from three decades of watching what actually separates the businesses that make it from the ones that do not.
Questions
How long does the free assessment take?
About eight minutes. You answer three questions in each of the five business areas, then describe the challenge you are facing right now.
What do I get for free?
Your overall Business Success Score out of 100, a score and status for each of the five areas, your business stage, your strongest area, and your number-one exposure.
What does the $39 Complete Report add?
Interpretation. It explains what your scores actually mean, what your answers reveal, how the five areas affect one another, your three ranked exposures, your three highest-priority moves with what to avoid, personalized AI prompts, and a focused 30-day plan.
Do I need revenue or customers to take it?
No. The assessment works whether you are pre-revenue or running an established business, and the recommendations adjust to your stage.
Is my information private?
Yes. Your answers are used to generate your report and nothing else. Your report is yours to keep, download and print.
Find out where you really stand.
Eight minutes to your Business Success Score, your strongest area, and the one exposure most likely to hold you back.