eep in mind that the functionality of these sites is constantly changing so you may find differences as time goes on but these instructions should send your well on your way to becoming a social media guru. Setting up your profile on any social network can be a lot of work. And if you’re starting from scratch, it feels like a big impediment to overcome before using a new tool.
Entrepreneurs dream of having their company appear on the front page of a major publication or doing an interview on a major network. Public relations can certainly create breakthrough moments, but in most cases it is simply an important part of an overall marketing strategy.
What does your brand stand for? When we are starting out, we have no brand. So setting down what you want your brand to stand for is a foundation to how you will be perceived by employees, customers, investors and all others that your company touches. I know you don't see how brand pays the bills, but setting out who you are in the eyes of your constituents can set the tone for the things that do pay the bills.
Entrepreneurs think to themselves, "with all the chaos, everyone needs to understand that there are going to be things that we say or do that are not appropriate. We can’t worry about how everybody acts in every meeting. It is just the nature of the beast and we have bigger fish to fry." In the chaos of your venture, you often find yourself saying things, doing things and allowing things that would be taboo in a normal environment. There are certain behaviors that have a lasting effect beyond the moment they occur. With these behaviors, unless you eliminate them completely, they can set poor standards, establish values contrary to the interests of the company, and create a toxic culture that can be hard to clean up.
The reason that companies have exit interviews is to gain valuable information which can prove to be useful in all aspects of the work environment, including aspects such as the work culture, day to day concerns, processes, issues around management style, workplace ethics and employee morale. This is an invaluable way to gain insights that you may not have been able to garner when an employee is still on the team.
Impulse Purchases. When a consumer stands at the checkout and notices lip moisturizer, magazines and gum, and adds one of the items to his cart of groceries, it's often referred to as an impulse purchase. The consumer makes a purchase with little to no thought or planning involved. In most instances this happens with low-priced items.
Don’t Interrupt an Objection. Avoid the dangerous temptation to jump in and answer the objection right away. Your customer deserves the right to voice an opinion fully. Besides, the more you let customers talk, the more likely they’ll talk themselves right through the objection or handle it on their own. Maybe they just had to “get it out.”
Setting your sales goals is a fundamental step in being able to set up day to day efforts - whether it is just you or a team of people - to take actions that improve your chances of success. There is nothing more indicative of a well run - or poorly run - company than how it sets its goals and manages to these goals. Setting sales goals is not only setting your revenue goals for the year. You've likely already done that in your financial plan. Setting sales goals breaks those annual numbers into goals that drive the activities on a daily basis.
One of the most important aspects of marketing your company or product is its position in the market. This is often overlooked because positioning isn’t as sexy as getting Facebook Fans or Twitter Followers. However, it’s the best way to separate yourself from the competition, especially if you are in a crowded space. I have seen far too many companies build their product or service, and then leave the product’s positioning to the marketing department.
Attracting top talent starts with building a business that people want to be part of. If that vision is big enough, you can make every other factor irrelevant. If you build an exciting company that’s trying to do something big, good people will want to work for you. And the people who work for you will tell their friends how awesome it is.
Despite the research, tests and tools that sophisticated companies use to evaluate employees, many of us entrepreneurs think hiring is nothing more than using a little common sense and trusting your gut. For some reason, hiring is just one of those areas that we don’t identify with the need for expertise—just some good “people skills.”
Most entrepreneurs are in a state of chaos. Everything needs to be done at the same time. Financing, people, product, customers, business models, technology, operations, finance, cash and the list goes on. Entrepreneurs are in a constant state of hole plugging because you lack financial and human resources. That is the nature of the beast. But what you can change is how you manage the overlapping tasks that are demanding to get done.
The best companies develop core values that impact their company culture, brand, and business strategies — making them quite unique. Most entrepreneurs adopt the perspective that culture is a luxury rather than a critical foundational element of a strong company. Regardless of your stage, you must set core values that are non-negotiable. When your organization lacks guardrails and guidelines, which most early stage ventures do, you need to construct boundaries to guide behavior.
When an idea or product is unique, it is new to the market. This may be what makes it sell, but it is also what makes the market slow to comprehend and adopt your innovation. So, one of the perspectives we must develop is the ability to clearly judge how ready the market is for your solution.
There will be a day when you have a full staff of employees. But as you are building your company from the ground up, you have to make the most of every dollar you have. One of the ways you can do this is to take advantage of the vast network of freelancers - both in the United States and throughout the world - to help you with various parts of your business.
When you are getting started, you know you need help but often don't have the money to pay employees. Every entrepreneur faces the question of how to pay employees during the startup stage when money is tight and the business has yet to prove itself.
As a business grows, pitching becomes increasingly important. As the business seeks investors, new clients, or even new employees, a business owner must repeatedly reveal details about the company to others. Idea theft is an ongoing concern for entrepreneurs. A competitor could snatch the idea. An investor could take it and fund it. While this behavior happens less than you would think, it is worth taking some basic steps to protect yourself.
Think of all the email, text messages and other communications that fly back and forth throughout the day. Not only is it hard to keep track of it all. It is even more difficult to make sure that the information and messages that are coming through are consistent with the messages you want to portray. While communication may not be at the top of your list, it certainly affects everything you do.
How many times a day do things happen and your initial reaction is that of raw emotions without much thought to the consequences? That's normal occurrence for entrepreneurs because our days are full of pressure, passion, pleasure and pain. We don't have time to think how certain words, phrases, remarks in the middle of a jam packed day effect people around us. The expectation is that if you're working in an entrepreneurial environment, you've got to be tough-minded and thick-skinned to deal with the ups and downs of each day. Not exactly.
Knowing your current and potential customers is a foundational piece of information for you to create your unique offering. In the process, not only do you see where you stack up, you learn how competition acts, whether it be how they approach a market or communicate a message. A competitive analysis is a key step to understanding how you can win in an increasingly competitive world.
When you start a business, you spend a lot of time alone with your thoughts. Even if you’re not a solo operation, there may be very few people that you confide in or talk openly to. You probably have your inner circle. It may start with a circle of one—you—or maybe your small team. To get your business moving, you develop relationships with a select few people who are helping you get ahead.
Being an entrepreneur is not a job, it's an identity. Our very existence for the most part lies in bringing our vision to life. We live, breathe and obsess over every detail of the business 24/7. It's our baby. Our business and personal life becomes one life. A problem develops, however, when we have the expectation that anyone associated with our venture wakes up with the same visceral desire to see it come to fruition as we do.
Cutting through the clutter of information that is presented to consumer and business buyers is a challenge. Doing so requires us to hone in on the exact customer that we are looking to serve. Marketers talks to finding your "customer avatar" - a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer's buying decisions. Creating a buyer persona helps you hone in on this ideal customer.
The term “hunter” is used to describe the type of sales rep who is focused on closing deals with new customers. Once one deal wraps up, hunters aggressively move on to the next prospect and try to close another new deal. This energetic focus on deal-making and capturing new “prey” (sales) makes hunters a tempting option for technology startups. The drive for transactions often stems from the commissions they can earn.
How do you get a buyer to view you not as someone selling them something, but a trusted resource that they value and look forward to talking to? There are various communication and related techniques that will move you closer each day to holding this coveted place in a buyer's mind.
