Your Problems Are Not Unique
The first time someone told me this I thought they were insane. But it’s true. Every startup shares the same problems. First and foremost, we all suﬀer from the issues endemic to new and developing businesses—lack of capital, lack of qualified team members and a lack of time to execute across all parts of the company. You are faced with creating the building blocks of a business, building a business model, gaining market acceptance, creating operational capacity and doing so with strained or nonexistent resources. In addition, we all have to build the functional areas of a company—sales, marketing, finance, operations, technology, human resources and the list goes on. This is true whether you are opening a pizza store, launching a clothing line, building an online store or selling jewelry. These same problems exist in virtually every newly launched venture.
Few Thing You Can Do To Think Differently:
- Take Advice from Others. You will start to see advice in a diﬀerent light. You may still be thinking: “That advice makes sense for most businesses, but our problems are unique, diﬀerent.” But if you stop and take notice, you’ll see far more similarity than diﬀerence in the problems you’re facing. Take advantage of that shared knowledge. It enables targeted support and advice from other entrepreneurs who have been in the same trenches as you. You welcome advice and can take advantage of the wisdom of others.
- Benefit from Experience. Others have been exactly where you are now, and where you will be in two weeks, worried about an upcoming investor meeting. Let their experience help you prep for the unknowns you’re facing. It will save you valuable time and energy that you can put toward keeping your product and vision unique rather than wasting time defending your experience as unique.