Cash Is A Constant Concern

Cash is like that foot injury from years of ballet. We feel it in every step. We feel it every day and at least once a day it flares up. It clouds our judg- ment to the point it can be debilitating. There are many days when we say to ourselves:

  • Are we going to make it?
  • How long can we go on like this?
  • When is my savings going to run out?
  • Are we going to make payroll?
  • How can we think about strategy when we can’t pay the bills?
  • Are we ever going to have the money it takes to bring this to life?

“The lack of judgement that comes from lack of cash can be debilitating.” 

Unless you’ve been there, and been there with your money, it’s hard to imagine the feeling. One of the reasons entrepreneurs get frustrated with people trying to give them advice is, if you haven’t had the experience of what it feels like to be on the brink, it’s difficult to imagine.

There were about ten times  during  the history  of IncentOne that  I wondered whether we would make payroll. I remember one instance  when one of our healthcare customers owed us $700,000 and the thought crossed my mind to drive to Connecticut  to collect the money because  we were desperate. Think  of how ridiculous that would have been—me walking  into a national health plan like it was a local  check loan  operation and  saying—“Hi,  would you mind cutting me a check for $700,000?”

When we don’t have cash, it is difficult to make good decisions, and even more difficult to make strategic decisions.

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