Built for companies selling to SMBs

SMBs Don’t Trust. AI Made It Worse.

We help companies selling to SMBs win and keep customers by building
trust infrastructure — the system that makes you believable before you’re evaluated.

We are all lonely entrepreneurs — and SMB buyers feel it every day.

The Current State

The SMB buyer’s question is no longer “What do you do?” — it’s “Why you?”

✦
Trust Is Broken
SMBs have been burned by vendors who overpromise and underdeliver. Claims trigger skepticism, not confidence.
✦
AI Increased Competition
New AI entrants and faster legacy players create more options with less visible difference — buyers see “same.”
✦
Differentiation Collapsed
Websites blur together. Proof feels manufactured. SMBs decide based on who feels safest to trust.
In an AI world, the advantage is belief.
Not louder messaging. Not more features. Belief — earned through trust, identity, and proof.

Our Assets

We bring instant trust and credibility.

Our Name
“The Lonely Entrepreneur” instantly resonates because it names what SMBs feel: pressure, isolation, and consequence.
Reputation & Trust
We bring trust into the room. Not “brand awareness” — credibility that lowers defenses and creates permission to engage.
Michael Dermer
Top 0.1% of LinkedIn Voices. Michael’s founder story and judgment transfer credibility faster than any messaging or case study.

Meet Michael →

Entrepreneur Survival Guide (ESG)
6 Weapons / 30 Tactics

The Survival System for entrepreneurs in an AI world.

Most founders will not survive AI. Those that will will need to adopt a new set of strategies. ESG is a survival system — 6 Weapons, 30 Tactics — that gives SMBs a shared framework to think, decide, and act in an AI world.

It’s the guide founders wished they had before AI hit.  Digital. Print. Audio Editions

Explore ESG →

Learning Community (LC)
● Living proof

The only one stop shop for entrepreneurs.

Formed to answer the question, why isn’t there a one stop shop for entrepreneurs – one place they could go for on-demand info and on-demand help?

Community of over 100,000 entrepreneurs with one place to go for knowledge, tools, capital, help and community. On-demand.

See What’s Inside →

This is not scale-at-all-costs marketing. This is trust architecture. 

How We Work

We earn belief first — then we make sure it holds everywhere.

Speaking Series
Founder-to-founder conversations that open doors, earn belief, and create permission to engage.

Explore Speaking →

Michael as Spokesperson
We work with one partner per category.
Michael becomes the trusted voice that transfers credibility at scale.

Meet Michael →

Sales Training + Brand Alignment
We align how your company speaks, writes, and sells — so trust earned in one place is never broken in another.
Entrepreneur Survival Guide (ESG)
6 Weapons / 30 Tactics
Provide ESG to customers, prospects and weave into communications.
Most founders will not survive AI. Those that will will need to adopt a new set of stretegies ESG is a survival system — 6 Weapons, 30 Tactics — that gives SMBs a shared framework to think, decide, and act in an AI world.
Learning Community (LC)
● One Stop Shop for Entrepreneurs
Provide the LC and gain a captive audience for your offering – at scale.
Opportuntiy to engage with entrepreneurs at scale and in a captive audience. As we help them with their businesses, we build a lastign trust that you get to leverage.
This is not scale-at-all-costs marketing. This is trust architecture.

Our goal is simple: help you win and keep SMB customers.

We bring differentiation at scale by building trust infrastructure — and training your teams to speak to SMBs in an AI world.

We are all lonely entrepreneurs.

✓
Built for companies selling to SMBs
SMBs Don’t Trust You.
AI Made It Worse.
We help companies selling to SMBs win and keep customers by building
trust infrastructure — the system that makes you believable before you’re evaluated.
We are all lonely entrepreneurs — and SMB buyers feel it every day.

The Current State
The SMB buyer’s question is “Why you?”
Trust Is Broken
SMBs have been burned. Claims trigger skepticism, not confidence.
AI Increased Competition
More entrants, more noise, less visible differentiation.
Differentiation Collapsed
SMBs choose whoever feels safest to trust.
In an AI world, the advantage is belief.
Not louder messaging. Not more features. Belief — earned through trust, identity, and proof.

Our Assets
What makes you believable — fast.
Our Name
“The Lonely Entrepreneur” names what SMBs feel — pressure, isolation, consequence.
Reputation & Trust
Credibility that lowers defenses and creates permission to engage.
Michael Dermer
Top 0.1% of Linked in Voices. SMBs trust survivors. Founder credibility that transfers belief fast.

Meet Michael →

Entrepreneur Survival Guide (ESG)
6 / 30
The Survival System for entrepreneurs in an AI world.
ESG is a survival system — 6 Weapons, 30 Tactics — that gives SMBs a shared framework to think, decide, and act.
Digital. Print. Audio Editions.

Explore ESG →

Learning Community (LC)
● One Stop Shop
The only one stop shop for entrepreneurs.
One place for knowledge, tools, capital, help and community — on-demand.

See What’s Inside →

This is not scale-at-all-costs marketing. This is trust architecture.

How We Work
Belief first — then scale.
Michael as Category Spokesperson
One partner per category. Trust transfer at scale.

Meet Michael →

Sales Training + Brand Alignment
Align how you speak, write, and sell so trust is never broken.
ESG Program
Provide ESG to customers and prospects. Weave into communications.

Explore ESG →

Learning Community Activation
Provide LC and gain a captive audience at scale.

Explore LC →

Our goal is simple:
help you win and keep SMB customers.

Start a Conversation →

We are all lonely entrepreneurs. You don’t have to do this alone.