You do not earn someone’s trust because you do business with them. Someone does not earn your trust because they do business with you. You have to earn the trust of others and they have to earn your trust. This applies to everyone—investors, customers, employees, consultants, and vendors.
Make sure that people demonstrate the behavior and attitude that warrants your trust.
- Have they demonstrated it over a period of time?
- Have they made concessions to help you advance your business?
- Have they gone out of their way to advance your business?
- Have they had your back in a sticky situation?
Try to be objective and start from the