Like It or Not You Need To Be CEO

Whether you wanted the job or not, congratulations, you have been promoted to CEO. Even though your passion may be focused on the product or service you deliver, you are now the leader and you must lead your company. Even if you didn’t or still don’t want the job, it’s yours. Employees, customers, vendors, advisors and investors will all expect you to step up and lead.
The passion of entrepreneurs is focused on the product or service that they know, love, or feel. It’s not on the organizational activities that make a business work. But now that you have the job, you must understand the impact you will have if you don’t lead, or if you lead with the wrong perspectives. You must understand how you are perceived, the impact of your actions, the do’s and don’ts and how you must act and communicate as the CEO.

“Being the CEO of an established company is hard enough, but being the CEO of a developing business is the ultimate baptism by fire.” 

What It Means to be CEO

There will be plenty of times that you debate with yourself and others, whether you are qualified or even want to be the CEO of the company. Whether you’re eager for the position or pushed unwillingly to it, you must be the CEO during the entrepreneurial launch stage of your company. Whether it is just you, a small team or fifty of you, you need to act like the CEO and must do many things, including:

  • Set the priorities of the company
  • Align the organization to those priorities
  • Ensure that the company is properly funded
  • Inspire people to stick to the vision
  • Clearly communicate with the various constituents of the company

Being the CEO of an established company is hard enough, but being the CEO of a developing business is the ultimate baptism by fire. In most cases, you must do it all without formal training. It takes most leaders their entire career to develop the skills of a good CEO. Is it fair to expect you to learn all the skills of a CEO when it takes most a lifetime? Of course not. Too bad—you have to learn those skills in a fraction of that time. You’re on the accelerated course. You must be the leader.

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