Seven C’s You Need To Know To Win In Entrepreneurship
Customer Journey: The customer journey is the process through which a client passes from awareness to purchase. Companies often track customer journeys online and note pain points in order to improve processes and customer experience.
Content Marketing: Content marketing is the discipline of developing and publishing valuable content for online audiences in order to build awareness and generate leads. Companies use content marketing to encourage brand loyalty, improve customer relationships, and build trust.
CTA/Call To Action: A call to action is a invitation used to encourage your reader or user to convertย โ usually that means to click on a link or button, buy a product, sign up to a mailing list, and so on.
“Context, always context.”
CTR/Click-Through Rate: A CTR is the percentage of clicks your advert receives. If you have a Facebook advert that appears 100,000 times, for example, and you have a CTR of 0.3% you will have had 300 website visits. Average CTRs vary by industry and depending on the platform you use (Google Adwords, Facebook, Twitter, Programmatic, etc.).
Crowdfunding: A way of financing your business idea through donations of money, rather than investments, from the public. This is usually done online, through a crowd funding website.
Current asset: An asset in cash or that can be converted into cash within the next 12 months.
Churn Rate: The churn rateย is the annual percentage rate at which customers stop subscribing to a service or employees leave a job.
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