We lose sight of the fact that the rest of the world does not wake up with the passion, determination and focus that we do. Something has spurred us to take this wild journey to create our venture. Our heart and soul are in it. Our business life and personal life (if you have one) are intimately intermingled. We think about it twenty-four hours per day and our dreams are not of sipping piña coladas or a relaxing day at the spa, but rather having our first real paying customers. It is unlikely anyone else is losing sleep, shunning their personal lives, or investing their heart and soul.
A problem develops, however, when we have the expectation that anyone associated with our venture wakes up with the same visceral desire to see it come to fruition as we do. Our business may be our oxygen, but for even the most dedicated employee or supportive spouse, it will never be what gives breath to their lives. We must accept that this is a unique place that we occupy, and if we expect others to have the same perspective, we will be disappointed. Bottom line—no one cares as much as we do.