So, what should be considered a priority when everything is at the top of the list?
Especially with limited resources, you must decide the organization’s top priorities and align what resources you have to processes those priorities. Does that mean that you neglect the rest of the business? Of course not. It does mean, however, that when you set priorities, you treat them distinctly and with more focus and energy than other activities. When you set something as a priority, you create an operating structure that brings the organization’s focus and accountability to that priority. In addition, these top priorities require your best thought and the inputs and expertise from various constituents. It is not only about setting priorities, but building the processes that bring the focus, substance, expertise and accountability of your organization to these priorities.
Remember, an entrepreneur’s most important asset is time and while you must keep up with running the day-to-day needs, you also must improve your ability to prioritize in order to make the most of your precious time.