The Brutal Truth

What I am about to tell you is as unfair as it gets. You put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, donโ€™t sleep, donโ€™t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? So if your company is struggling, or not progressing as quickly as you would like, whose fault is it?ย Yours. Yep, even when you work the hardest. You care the most. You put in the most hours. You are the most dedicated. You are the most passionate. It is your fault. No one said being an entrepreneur was fair.

“You put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, donโ€™t sleep, donโ€™t date and spend every waking moment on the business.”ย 

Starting a business can feel like driving in NYC without traffic lights, lane lines, speed limits and traffic signs with swerving taxi drivers, constant sirens of police and fire trucks, jaywalking pedestrians, skateboarders and bicyclists in one word – Chaos! Early stage companies need to accomplish a lot with limited resources, and this can lead to organizational chaos. This chaos is characterized by common problems:

  • Too much to do
  • Lack of financial resources
  • Lack of human resources
  • Lack of established priorities
  • Lack of clarity with internal and external constituents
  • Emotional and reactive decision-making
  • Frustration with existing resources
  • Reactive day-to-day management

The definition of chaos is:

  • โ€œComplete confusion and disorder: a state in which behavior and events are not controlled by anything.โ€
  • โ€œThe state of the universe before there was any order.โ€

It’s Natural to Blame Others

You probably believe the cause of this chaos is that your business is unique or faces a unique set of obstacles, youโ€™re developing a new market, or you donโ€™t have the resources to operate like a more established business. It is common for us entrepreneurs to blame the chaos on others, the lack of money, the lack of resources, the lack of a defined market, or one of the many other excuses for not fixing the chaos. When you believe passionately in your idea and chaos ensues, itโ€™s easy to blame everyone and everything else. After all, you think you are doing the right thing. This may be ego, insecurity or over-confidence in your ability. The natural reaction is, โ€œHow dare you challenge me? Without me, this business would be nothing.โ€ We all say, โ€œItโ€™s not me, itโ€™s you.โ€ We think:

  • Customers donโ€™t understand.
  • Employees donโ€™t work hard enough.
  • Employees arenโ€™t talented enough.
  • Vendors donโ€™t perform.
  • Advisors arenโ€™t committed.
  • Investors havenโ€™t seen something like this before.
  • Friends donโ€™t care as much as we do.
  • Family canโ€™t understand what it feels like to walk a mile in our shoes.

There may be some truth in each of these complaints, but what is important is why you are getting negative results in the first place.

The Real Cause

Want to know the cause? You may be ticking o๏ฌ€ a hundred reasons in your head as you read this sentence, but ultimately, there is only one, and that is You. Why? In addition to being the most dedicated, you are also the most emotional, the most tired, the most reactive, the most frustrated, the mostย (insert what you are feeling right now). You get the picture.

The pressure, emotion and intensity of being the entrepreneur is often accompanied by a lack of perspective, and a failure to apply to your own behavior a set of basic principles that will prevent a chaotic business environment. The same drive, self-assurance, and creativity that enable you to create a vision, are often the same characteristics that prevent you from bringing that vision to life.

Isnโ€™t that a relief ? You thought you had hundreds of problems to fix and you only have oneโ€”You. At first glance, this may seem like a huge slap in the face. On the contrary, it is the realization that will unlock your potential and create new skills and opportunities to move your business forward.

The Implications

With that in mind:

  • Why is there too much to do?ย Because you need to set the priorities and align your resources to those priorities.
  • Why do you lack financial resources?ย Because you need to raise enough money to keep the company properly funded.
  • Why do you lack human resources?ย Because you need to raise the capital necessary to build the right team.
  • Why do you not have established priorities?ย Because you need to understand how a company that has to do everything, can still prioritize one thing over another.
  • Why do internal and external constituents lack clarity?ย Because you need to avoid communicating in a way that is confusing and verbose.
  • Why are you frustrated with existing resources?ย Because you need to understand their role, establish their job, and align their skills to the appropriate tasks.
  • Why do you make reactive and emotional decisions?ย Because you are reactive and emotional.
  • Why is the management of your company reactive?ย Because you need to build a plan.

Itโ€™s tough, but once you realize the power of changing your perspective, the challenge becomes exciting, and the responsibility becomes liberating and not so different from the satisfaction you feel being responsible for inventing a great idea or trendsetting product.

Great Leaders Are Great Learners

Thereโ€™s a powerful book called Leading at the Speed of Growth: Journey from Entrepreneur to CEO4 by Katherine Catlin and Jana Matthews. It addresses the long-standing belief that entrepreneurs who start a business do not possess the skills to help a business grow. It challenges this notion and argues that entrepreneurs have enormous talent that simply needs to be applied differently at various stages of the business. In other words, the unique talents entrepreneurs possessโ€”drive, passion, creativity, the stomach for risk and uncertaintyโ€”canโ€™t remain static or be applied with cookie cutter repetition to distinct and evolving stages of your business. No matter how much talent you bring to the table, to achieve success you canโ€™t remain satisfied with your own status quo. Your skills and perspective must be adaptable and flexible as you grow your business.

This had a profound impact on me. It was as though someone said to me, โ€œIf you are as good as you think you are, you need to change.โ€ Initially, this really challenged meโ€”though Iโ€™m sure it was my ego talking. Then I realized how much a change in my own perspective could help my company. What an opportunity. I also didnโ€™t realize was how empowering it was to be challenged, to acknowledge shortcomings and to grow. Change in the midst of calm seas is one thing. Change in the middle of a hurricane is another. If you can come out the other side, imagine what that would feel like? When someone asks you, โ€œHow is your company going?โ€ you probably answer with a description that includes the word crazy or chaotic or nutty or something unprintable. Wouldnโ€™t it be something to be able to say, โ€œWe have our shit togetherโ€? When my company was acquired, one of the sales team members of the company that acquired us said to me, โ€œEvery time I interact with your business or your people, you are organized, structured and efficient.โ€ What a message to be able to share with your team. It still makes me proud.

There is a famous line in the John Lennon song โ€œBorrowed Timeโ€โ€”โ€œThe more I see the less I know.โ€ Once you accept this, it is easier to see that your perspective is both the cause of your companyโ€™s problems, and its best opportunity for success! Embrace the gift of growth and learning. You may tap potential you didnโ€™t know you had.

Accept The Brutal Truth

Bottom lineโ€”it is your job to fix these issues. You are the leader, and must manage the chaos, whether it is the pressure, passion, pleasure or pain, a lack of experience or a lack of perspective doesnโ€™t matter. It is your job to fix it. But while youโ€™re doing hard work, remember that you are the greatest tool you have to transform chaos into order and to bring your vision to lifeโ€”and to see it grow successfully.

Donโ€™t look at this as fixing something that is wrong with you. Itโ€™s natural that you are in over your head. Being an entrepreneur is a humbling experience. Your friends say to you, โ€œYou get to be your own boss.โ€ You think to yourself, โ€œIt must be cool to make the donuts at Dunkin Donuts.โ€ Accepting that your company is flailing because of you is a tough pill to swallow, but once you take the medicine, and put the job of โ€œlearnerโ€ on your resume, you can do great things. Accept this truth, and it will set you free.

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