WE ARE ALL LONELY ENTREPRENEURS

YOUR SIDEKICK AT EVERY STEP

🎙️ Hear Michael (20s)

CEOs don’t have time to read. Skip the scroll. Press play.

In an AI world, you must get these 6 things right.
Why these matter (30s)

Finding Your Playground

If you are trying to differentiate between A and B, you have already lost.

Brand Chemistry

In a world of machines, chemistry is the only human advantage.

Obsession

Obsession isn’t optional — but it has to be operationalized.

Resilience

You will get punched in the face. The resilient stop noticing.

Stretch Your Limits

If you don’t stretch, your ceiling becomes your coffin.

A.I.

You must apply A.I. to your most critical business goals — or it will be applied against you.

Michael Dermer

Why Trust Us? Meet Michael

Built the first healthy-behavior rewards company to 800 employees. Survived 2008. Came back stronger.
Twenty-hour days. Cold showers. Daily yoga. Lived it — so you don’t have to guess.

Hear the short version (30s)


Watch His Story →

Your Sidekick Takes Five Forms.
Each card: Product → Tagline → Description → CTA. Audio explainer on every card.

Sidekick tumbler

Fuel for the Fight.

Built for what fuels you — water, coffee, smoothies, energy drinks, even bourbon.

Get Yours →

(20s)

Learning Community

The Only One-Stop Shop for Answers.

Stop searching Google and AI. Every template, tool, and guide in one trusted place.

Start Free Trial →

(20s)

Entrepreneur Survival Guide cover

Without These, You Won’t Survive AI.

Six essential weapons for the AI era — short, sharp, and practical.

Get the Guide →

(20s)

Michael GPT

Imagine if You Had Michael in Your Pocket.

Michael’s judgment meets speed. Real experience — zero fluff — on demand.

Unlock Lifetime →

(20s)

Sidekick Consulting

The Right Hand You Wish You Had.

For CEOs scaling $5–$25M: strategy, execution, judgment — and a place to vent.

Book a Call →

(20s)

The Sidekick
$39
one-time
Learning Community
$999
lifetime (launch)
Entrepreneur Survival Guide
$79
one-time
Michael GPT
$399
lifetime (launch)
Sidekick Consulting
$2,500
per month

WORK-LIFE BALANCE IS BULLSHIT.

It’s constant obsession and daily release.

Thousands of entrepreneurs. One movement.

Logo 1
Logo 2
Logo 3
Logo 4

“Sidekick gave us the right hand and the right plan.”

Founder, $12M SaaS

“LC is the only place you need to go.”

E-com CEO

“Michael GPT answers faster — and better — than any coach.”

Agency Owner

Props vs Progress:
Less likes. More wins.
No fluff. Measurables only.
Decide faster. Ship smarter.

We are all lonely entrepreneurs.

Press play. Decide faster.


Your Sidekick Takes Five Forms.
Why 5? We asked you what you needed to thrive.

Sidekick tumbler

The Sidekick

Fuel for the Fight.

Built for what fuels you — water, coffee, smoothies, energy drinks, even bourbon.

Get Yours →

(20s)

Learning Community

The Only One-Stop Shop for Answers.

Stop searching Google and AI. Every template, tool, and guide in one trusted place.

Start Free Trial →

(20s)

Entrepreneur Survival Guide cover

Entrepreneur Survival Guide

Without These, You Won’t Survive AI.

Six essential weapons for the AI era — short, sharp, and practical.

Get the Guide →

(20s)

Michael GPT

Imagine if You Had Michael in Your Pocket.

Michael’s judgment meets speed. Real experience — zero fluff — on demand.

Unlock Lifetime →

(20s)

Sidekick Consulting

The Right Hand You Wish You Had.

For CEOs scaling $5–$25M: strategy, execution, judgment — and a place to vent.

Book a Call →

(20s)

The Sidekick
$39
one-time
Learning Community
$999
lifetime (launch)
Entrepreneur Survival Guide
$79
one-time
Michael GPT
$399
lifetime (launch)
Sidekick Consulting
$2,500
per month

Your Sidekick Takes Five Forms.
Why 5? We asked you what you needed to thrive.

Sidekick tumbler

The Sidekick

Fuel for the Fight.

Built for what fuels you — water, coffee, smoothies, energy drinks, even bourbon.

Get Yours →

(20s)

Learning Community

The Only One-Stop Shop for Answers.

Stop searching Google and AI. Every template, tool, and guide in one trusted place.

Start Free Trial →

(20s)

Entrepreneur Survival Guide cover

Entrepreneur Survival Guide

Without These, You Won’t Survive AI.

Six essential weapons for the AI era — short, sharp, and practical.

Get the Guide →

(20s)

Michael GPT

Imagine if You Had Michael in Your Pocket.

Michael’s judgment meets speed. Real experience — zero fluff — on demand.

Unlock Lifetime →

(20s)

Sidekick Consulting

The Right Hand You Wish You Had.

For CEOs scaling $5–$25M: strategy, execution, judgment — and a place to vent.

Book a Call →

(20s)

The Sidekick
$39
one-time
Learning Community
$999
lifetime (launch)
Entrepreneur Survival Guide
$79
one-time
Michael GPT
$399
lifetime (launch)
Sidekick Consulting
$2,500
per month

Thousands of entrepreneurs. One movement.

“Sidekick showed us the blind spots and ran with us. Revenue moved in 90 days.”
Founder, $12M SaaS
“The Learning Community became our one place to go. No more guessing.”
E-commerce CEO
“Michael GPT is my 24/7 second brain.”
Agency Owner

$100 Gold-Flake Burger — 1 Lunch

Learning Community $49/mo — 1 Year

PROPS vs PROGRESS. One Fades. One Builds.

We are all lonely entrepreneurs.

Stay obsessed. Stay released.

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