We live in a world of constant sensory overload. Consumers and businesses alike have little attention span for anything that does not immediately tickle their fancy.

It is of course critical that you deliver a great product or service. However, there are many great products and services that get lost in the clutter of our daily lives. So while many entrepreneurs focus on the best product or service, it is just as important to think about how you stand out from the crowd.

Your perspective must be to find a market, or a way to market, that makes your product or service shine. Where can you be the only game in town? The perspectives in this Category will help you find your unique place in the world in the eyes of customers.