YOUR SIDEKICK AT EVERY STEP
Start with the Survival System. Then choose the Sidekick you need.
Entrepreneur Survival Guide (ESG)
Most founders won’t survive AI — not because they aren’t smart, but because the battlefield changed.
ESG gives you the weapons, tactics, and moves to survive and win.
CHOOSE YOUR SOLUTION TO IMPLEMENT
Now you know how to survive. These solution help you implement.
Learning Community
Stop searching Google and AI. Knowledge, tools, support and community in one place.
FOR ONGOING SUPPORT
Michael GPT
Michael’s years of innovation, judgment and experience — on-demand for you.
FOR IN-THE-MOMENT JUDGMENT
Sidekick Consulting
For $5–$25M CEOs scaling: strategy, execution, judgment—and a place to vent.
FOR $5–$25M CEOs
CHOOSE PACKAGES AND SAVE
Combine multiple Sidekicks for more power — and more value.
- • Entrepreneur Survival Guide (Audio)
$39 - • Michael GPT
$59
- • Entrepreneur Survival Guide (Audio)
$39 - • Learning Community
$79
- • Entrepreneur Survival Guide (Audio)
$79 - • Sidekick Consulting (5 hours)
$59
FUEL FOR THE FIGHT
Built for the work you do every day.
The Sidekick
Built for what fuels you—water, coffee, smoothies, energy drinks, even bourbon.
FOR FUELING THE FIGHT ALL DAY
Bullshit Hoodie
The hoodie that speaks what we live — work-life balance is bullshit.
FOR THOSE WHO LIVE THE TRUTH
Sidekick + Bullshit Hoodie
Built for long days, hard decisions, and no shortcuts. Fuel your body. Wear the truth.
FOR FOUNDERS WHO SHOW UP EVERY DAY
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