Everyone has competition. In a complex global economy with increasingly sophisticated technology, competition can occur almost immediately and from any corner of the world. If you or your company believe that you have no competition, or that no one can do what you do, you risk being viewed by vendors, investors and other needed resources, as naïve, inexperienced and ill-equipped to face the realities of doing business in today’s world.

Instead of strengthening the position of your vision, you risk being perceived as blind, whether by ignorance or ego, or simply the strain of the Four Ps – pressure, passion, pleasure and pain. You become a risk, rather than a risk worth taking. Investors engage leaders who acknowledge, embrace, and strive to overcome the competition. Your ability to see reality must be as strong as your original vision if you want to bring it to life.

Don’t run from or ignore competition. Acknowledge it, embrace it and take it head on with your best. Assume, you will always have competition. Assume your competitors will be faster, smarter and better capitalized. Once you accept that this is the status quo, you can focus your energy on discovering how best to use your creativity to beat the competition

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