What Should Make You Trust
We know you are seeking people to confide in. We know you want to be able to share information with the vendors, advisors, consultants and investors that help you grow your business. We know you want to believe that everyone you interact with will share your vision, have your best interests at heart and make the sacrifices it takes to make it happen. Don’t let these natural desires cloud your perspective. Regardless of your wants, trust must be earned. Do not trust someone because they write you a check or sign a contract. By the same token, no one should come to the table trusting you. Your perspective must allow you to come to the table with an open mind, but make sure before you confide in someone that they have earned the right. Make sure that people demonstrate the behavior and attitude that warrants your trust.
- Have they demonstrated it over a period of time?
- Have they made concessions to help you advance your business?
- Have they gone out of their way to advance your business?
- Have they had your back in a sticky situation?
Try to be objective and start from the basic premise that they must earn your trust before you start openly sharing.