As entrepreneurs we all have things we would be happy to work on 24/7 and things we’d love to avoid doing if we can help it. The things that we’d rather not do, often take up a lot of our precious time because we drag it out either because we’re not exactly sure of how to do it or we just really don’t want to do them.

“Entrepreneurs, especially in the beginning, are expected to do everything.” 

There are areas of the business that we could work at endlessly and never get tired – these parts of the business bring genuine enjoyment, fulfillment and your best ideas. There are other parts of the business that you dislike or even dread. These areas can be as draining and debilitating as others are energizing and enjoyable. Finally, there are parts of the business that need to be done, and while you are capable of the work, you’re just not cut out for it. Unfortunately, entrepreneurs often don’t realize their deficiencies in this area. If the company needs someone to set priorities, develop a sales plan, create an investment package or determine a sales approach, and you have little experience or capability in these areas, your insistence that you take the lead can set the company back. If the bottom line is seeing results, applying a good “college try” can actually hamper the ability of the business to get the resources it needs.