Setting up your social media sites is the first step to executing your social media efforts. Once you have decided which of the social media sites are most appropriate for you, you will need to set up your sites on each of these channels.

“Your social media profile is a cornerstone element of your brand.”

Keep in mind that the functionality of these sites is constantly changing so you may find differences as time goes on but these instructions should send your well on your way to becoming a social media guru. Setting up your profile on any social network can be a lot of work. And if you’re starting from scratch, it feels like a big impediment to overcome before using a new tool.

Here are a few general guidelines to keep in mind:

• Biography and Description. Your bio is the centerpiece of your social media sites. In addition to sharing basic information about yourself, adding your website and email address turns any social network bio into a source of traffic, using something such as linktree to enable you to link more than one site in your bio is a helpful tool for those looking to combine all their social media and networks together.
• Consistency. Though each profile bio will differ, your name or handle should be consistent across all networks. This allows people to find you more easily.
• Images. Keep in mind the following when it comes to images.
  • Size Matters. Each social network has requirements for the dimensions of the images that appear on the respective social media networks.
  • Simple is Better. With profile images, simple is usually better.
  • Be Consistent. Finally, image consistency across social networks will help people connect with and trust you.