TRUST SCORE41
2026 inaugural edition Independent research synthesis

The Entrepreneur
Trust Index

Entrepreneurs depend on an ecosystem of experts. They trust remarkably few of them.

ECOSYSTEM TRUST SCORE 0/ 100 Low trust

“The entrepreneur pays everyone first—and is often the last person anyone truly stands beside.”

THE LONELY ENTREPRENEUR
THE CENTRAL FINDING

Expertise is common.
Aligned interests are rare.

Distrust grows when the advisor gets paid regardless of whether the entrepreneur gets a result.

01 / WHO ENTREPRENEURS TRUST

Trust, ranked.

02 / THE TRUST FAULT LINES

Why trust breaks.

01

They get paid.
You get promises.

Most professional relationships compensate activity, hours or access—not entrepreneurial outcomes.

02

They advise.
You carry the risk.

The entrepreneur lives with every recommendation long after the advisor leaves the room.

03

They know a function.
You need the whole.

Specialists optimize their slice. The founder must connect money, customers, people and survival.

03 / READ THIS HONESTLY

This is an index,
not a single survey.

There is no authoritative national poll asking entrepreneurs to rate every advisor on one identical trust scale. So we did not pretend there was.

The index combines direct trust measures with financing outcomes, satisfaction measures and relationship-breakdown data. Every figure is labeled by evidence type. Where no comparable national statistic exists, we mark the score as a directional index estimate.

What the percentage means: a normalized trust signal—not a claim that exactly that percentage of all entrepreneurs trusts or distrusts the category.

04 / SOURCE LEDGER

Follow the evidence.

Accountants86% view their accountant as a trusted business advisorOnPay small-business survey ↗ Lawyers83% say affordable legal access matters; 61% fear accidentally breaking a lawLegalShield Small Business Survey, 2025 ↗ BanksOnly 41% of financing applicants received everything they sought; 24% received noneFederal Reserve 2025 Report on Employer Firms ↗ Business consultantsA trust score is not consistently measured nationally; index score is a transparent directional estimateTLE synthesis of advisory-market evidence ↗ Marketing firms39% review agencies over strategy, 39% over creative; 30% cite lack of proactivityRSW/US 2023 outlook, summarized by DSM Group ↗ Online lendersOnline lenders posted the largest satisfaction decline; owners cited high rates and unfavorable termsFederal Reserve Small Business Credit Survey findings ↗