Taking time away from your business to raise money seems like a distraction from the business. But, in fact, getting your company the capital it needs can be the most important thing that you do. However, when we undertake the effort, it often seems that we hear different feedback from every investor and that each investor meeting is like starting from scratch.
Setting up this process takes time but once you do, it makes the overall effort much more effective.
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The key to making the investment process as efficient as it can be is to set up a rigorous process. First, create three key materials – investor presentation, financial projections and frequently asked questions. It takes time to develop these but once you do, they become the backbone of the process. Second, train around your investment materials. Whether it is you or a team, make sure everyone understand what those materials reflect. ย Next, create standard agenda’s for initial meetings and follow-ups. Use those to direct meetings. Certainly let investors ask for depth in one area versus another, but a standard agenda sets the structure around your materials. Finally, use the FAQ document to have set answers to the normal questions. This allows you to avoid having to scramble in response to specific questions because you have likely already answered them. Setting up this process takes time but once you do, it makes the overall effort much more effective.
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