Whether you are marketing to consumers or marketing to businesses, understanding the landscape of digital marketing is a must. These trends impact how individuals digest informations and should be understood as you craft your marketing efforts. Below here are some focus areas of digital marketing that have become trends which are shaping the marketing landscape:

“As marketers plan ahead for where to invest their marketing budgets in the year ahead, interest in the latest innovations and trends increases yet more.”

• Marketing Clouds. There will be more consolidation as the marketing cloud vendors build out their services. Within marketing cloud solutions, there will be more emphasis on a newer approach to consolidate customer data from different first-party and third-party sources across the customer lifecycle.
• Growth in Customer Data Platforms and Predictive Analytics. Predictive analytics has specialist applications such as assessing credit risk and fraud in financial services. Its general use in marketing will increase as marketing automation services move to automated lead scoring and grading based on algorithms.
• Marketing Integration. Regardless of the technique, marketing execution must occur cross platform and integrated with the full suite of efforts to impact a target market.
• Lifecycle Marketing Optimization. Improving integrated communications across devices based on insights about how consumers switch between channels. Lifecycle Marketing Optimization describes an integrated, data-driven approach to improve the effectiveness of interactions with customers on different devices and in different channels. This marks a move away from optimizing individual touch points such as Paid Search or Media, landing pages, emails and conversion pages in isolation.

As marketers plan ahead for where to invest their marketing budgets in the year ahead, interest in the latest innovations and trends continues to increase. Keep these trends in mind as you craft your digital marketing strategies. If you feel that for your business you need to hire a company to help you with yours then search for ones that suit your business minded needs, if you are near California why not check out a Los Angeles Digital Marketing Agency for your business and see how they can help implement the best ideas for you.