How To Do A Digital Marketing Analysis

The Internet has changed competitive marketing analysis as we know it. While analyzing other organizations previously required some sneaking around akin to espionage, the growing importance of a web presence means that virtually everything you need to know about other companies in your industry can be found online. Most lawyers tend to use their websites as a source of information for potential clients to turn to when they’re researching for the best company out there to help them with their case. That’s why it is important for them to be able to keep up with the latest trends to keep their website fresh and up-to-date. That’s why they can check out this Blog to find more information about how this could be made possible. This is just as important for all businesses and industries, not just for lawyers.

“The Internet has changed competitive marketing analysis as we know it.”

Here are a few tools to help you with competitive analysis:

• Compete. It’s not free, but Compete is one of the most comprehensive tools for competitive marketing analysis available to businesses of all sizes. The software specializes in competitive marketing analysis, including automated searches of how your company website stacks up against 1500 competitors, and insights on the behavior of the customers you’re trying to attract.
• Marketing Grader. HubSpot’s Marketing Grader draws from a comprehensive overlook of web presence, which includes blogging, social media, SEO, lead generation and mobile optimization, to provide a score of how you and your competitors are doing online. Receiving your own marketing grade is free, but being able to see how you stack up against others in your industry requires a subscription to their software.
• Moz. While the product is still in Beta, Moz (the software formerly known as SEOMoz) promises to blend all of the SEO brilliance of the company with a new, comprehensive look at competitive marketing analysis. Not only will you be able to determine the strength and authority of your website, your analytics are displayed in conjunction with other websites in your niche, so you can ultimately determine how their content is performing, and the modes of content promotion that are bringing the best results.
• Raven. One of the most popular all-in-one SEO tools available, Raven uses 30 different factors to determine key opportunities for gaining SEO share in your industry. Like the best seo company available to businesses you can examine their backlinks reports, gain insight on any site performance issues, and quickly access a comprehensive view of keyword ranking and on-page strategy, including anchor text. It’s simple to shift your own strategy and gain insight into how your competitors are guest posting and optimizing their blog articles with this competitive marketing analysis tool.

• BuzzStream. Buzzstream software is built to achieve one key result: helping you gain the attention of digital influencers before your competition does. A SMB’s success can depend on their ability to connect with and leverage digital influencers for content promotion. Not just any individual with a social following has the potential to explode their business, however. Finding and building relationships with the right people can yield remarkable results. The program identifies who you need to connect with, and allows you to monitor their conversations with other brands for the sake of competitive marketing analysis.