No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where marketers are creating custom content, itโs critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. Developing a deep knowledge of your ideal customer, a concept known in the marketing realm as buyer persona profiling, is critical to increasing the relevance of your efforts.
“Creating a buyer persona helps you hone in on your ideal customer.”ย
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Cutting through the clutter of information that is presented to consumer and business buyers is a challenge. Doing so requires us to hone in on the exact customer that we are looking to serve. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions. Creating a buyer persona helps you hone in on this ideal customer.
Decisions made without customer insights arenโt always sound, and a buyer persona based on personal opinion simply wonโt advance your marketing game. Buyer persona profiles can be something of a silver bullet for companies of all sizes and in virtually any industry, because the insights allow you to gain a sufficiently deep understanding of your customers to answer their questions and address their needs from the moment they find your website.
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