Content Marketing Ideas

The fundamentals of marketing are the same from one business to the next. It is the ability to use our entrepreneurial creativity to generate great and differentiated content and messages that sets us apart. In order to capture the greatest degree of prospect interest possible in your product or service, you’ve got to have something truly awesome to trade if you want consumers to interact with your brand. Even simple tasks such as getting consumers to join an email list have become difficult as consumers have become hypersensitive to being spammed.

“It is the ability to use our entrepreneurial creativity to generate great and differentiated content and messages that set us apart.” 

Here are some creative ideas to help you kick your content strategy:

• FAQ Lists. Compile answers to your customer’s top questions in a single document, drawing from your blog archives if applicable. Design the answers into an offer, and you’ll have a wonderful tool for capturing prospect interest.
• Create a Deadly Sins List. Address the negativity bias in your content strategy by addressing the thing your prospects are really thinking about: what not to do. Whether you speak to best practices for purchase, or how to best use your prospect, taking a negative spin can result in an irresistible content offer.
• Compile Data. If you’re trying to convert marketers or knowledge-hungry professionals into leads, consider doing some of your prospect’s legwork by compiling the freshest data and stats in your industry. Creating an eBook that’s solely comprised of statistics can be an efficient and effective addition to your content strategy.
• Interview an Expert. Record an expert interview on a given topic, and offer a special podcast as a lead generation offer.
• Tutorials. Your company’s contacts at all stages of the buying cycle can benefit from a thorough tutorial which details the ins and outs of how to solve common problems, or demonstrates real usage of your product. You can create a how-to document, short video, or slideshow.
• Create a ROI Calculator. Take advantage of your office Excel whiz’ ability to write spreadsheet formulas, and create a document which calculates the ROI your prospects can expect if they become customers of your company.

Having great content is a must have in today’s ever changing world. Some of these ideas will hopefully move your content ahead of your competition.