Behind every great startup you’ve ever read or heard about exists a team of passionate, talented, and motivated individuals. The question is how do you get the most talented people to help you – especially when you may not be able to pay top-notch talent and the value of the equity in your company may not be clear. Nowhere is the creativity of the entrepreneur more on display than when we need to attract talented people to join your venture. After all, we are asking people – especially at early stages – to make a leap. Sometimes that leap is just to an idea. Sometimes that leap is undercapitalized. Sometimes that leap is from the friendly confines of the corporate world.
“Attracting the type of talent that understands the entrepreneurial venture and can bring expertise to that journey is essential to success.”ย
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Here are some ideas on how to best approach attracting top talent.
- Provide a New Growth Opportunity.ย Startups often provide the opportunity for talented leaders to take on responsibilities and roles they might not have otherwise been exposed to. For example, a director of finance in a larger company might not have the opportunity to be a CFO if not for a smaller, startup company. Providing this opportunity can be attractive to talented people whop aspire to more.
- Embody a Unique Set of Values.ย If you want talent with integrity, you need to embody your values in every aspect of your business. If you don’t, the best hires will sniff out your company’s hollow values in an interview, or even at a first glance at your company’s blog.
- Flexible Working Hours and Location.ย Provide the flexibility to allow employees to work from home or other desirable locations and on the hour schedule that suits them best. Allowing people to work from home, or to start later to avoid the morning commute, can be great ways to attract new talent.
Attracting the type of talent that understands the entrepreneurial venture and can bring expertise to that journey is essential to success. Doing so requires a great deal of your talent and creative thinking. Try some of these techniques to see if you can help others see why working for your company will be the best move of their life.
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